LOS ANGELES, Feb. 6, 2017 /PRNewswire/ -- Silver Jeans Co., the Canadian-based denim brand, launched their first web series "Love Below the Waist". The 9-part romantic comedy will premiere in early February, with a new episode rolling out daily on the company's official website (silverjeans.com) and YouTube page until the big finale on Valentine's Day.
"Love Below the Waist" is a quirky story that follows two pairs of jeans on their journey of love. Sassy, cheeky and sometimes straight-up ridiculous, the series captures the awkwardness of dating in today's world from a unique, "below-the-waist" point of view.
The series was created by Todd Grant and John Knecht at CHUM Seattle, in collaboration with Atelier Productions. The videos were directed by Milana Vayntrub, known for her role as Sloane Sandburg on NBC's "This is Us". The episodes were written by John Knecht, Milana Vayntrub and Todd Grant. Director of Photography was Christophe Lazenberg. Edited and finished by Andy Seaver. Executive produced by Jay Howard, Dan Duffy and Jacki Sextro and produced by Hungry Man Productions.
"Love Below the Waist" is part of Silver Jeans Co.'s efforts to expand their digital marketing. The series will not only give customers a new way to interact and engage with the brand, but gives Silver Jeans Co. a new platform to tell their story and bring their brand voice to life.
About Silver Jeans Co.™
Silver Jeans Co.™ is a division of Western Glove Works, a family-owned business that has produced quality denim products for 95 years. Since it's inception in 1991, Silver Jeans Co.™ has become known as the must-have brand for those who demand a perfect fit from their jeans. Currently designed by Janice Marks, the collection blends modern and vintage details with intricate washes and creative designs, giving its customer the latest styles and best quality at an affordable price. Today, Silver Jeans Co. has grown to an international lifestyle brand offering men's, women's and plus size denim and sportswear. Silver Jeans Co.™ products are sold at the branded retail store at Mall of America in Minnesota as well as at independent retailers, major department stores and online at silverjeans.com. Suggested retail price for Silver Jeans Co.™ jeans range from $69-118, $39-79 for tops and $89-119 for outerwear.
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SOURCE Silver Jeans Co.