'Silver Screenings' Return to Pearle Vision Free Public Health Campaign Promotes Life-Long Eye Health
CLEVELAND, Ohio, Aug. 2 /PRNewswire/ -- In its continuing efforts to offer older adults comprehensive vision care and preventative advice, Pearle Vision is pleased to announce the return of "Silver Screenings," a free public health campaign to promote better life-long eye health and care by addressing the unique needs of older adults. Through September 4, 1999, participating Pearle Vision stores across the nation will offer free Silver Screenings to ensure optimal vision, eye safety, frame comfort and long eyeglass life. The three-point inspections are designed for seniors and include: -- a certificate for a complementary glaucoma pressure screening from a licensed doctor of optometry affiliated with Pearle Vision to be used at the customer's convenience -- a vision screening to determine the effectiveness of current eyewear prescriptions since vision can change rapidly, and -- a thorough eyeglass cleaning and professional adjustment. "Silver Screenings" have returned to Pearle for the second year in response to information provided by the Glaucoma Research Foundation which states that glaucoma is the second leading cause of blindness in the United States. The Foundation reports that at least three million Americans have glaucoma, and perhaps more shocking, at least half do not even know they have it. "Glaucoma is generally called 'the sneak thief of sight,' because many people with glaucoma don't know they have it until it's too late to save their sight," said Dr. Michael Cohen, vice president of professional services for Pearle Vision. "Glaucoma is not one disease but a group of diseases that are characterized by peripheral or side vision loss and also increased pressure in the eye. Typically, there are no physical symptoms, and so glaucoma pressure screenings are critical to good eye health." WHO: Pearle Vision WHAT: 2nd Annual "Silver Screenings" -- Public Health Campaign including: -- glaucoma pressure screening -- vision screening -- eyeglass cleaning & professional adjustment WHEN: Through September 4, 1999 WHERE: Participating Pearle Vision Stores WHY: At Pearle Vision, the Doctor is INvolved. Each year, for those who are at risk of developing glaucoma, ignorance can cost them their sight. And while glaucoma is the second leading cause of blindness in the United States, most blindness can be prevented if the disease is detected and treated in its early stages. For the second year, Pearle Vision offers this free public service. Background Information To locate the Pearle Vision store nearest you, visit www.pearlevision.com or call 1-800-YES-EYES. Founded in 1961 by Dr. Stanley C. Pearle, Pearle Vision is one of the nation's leading optical retailers with more than 800 stores in the United States, Canada and Puerto Rico. Pearle Vision is a subsidiary of Cleveland, Ohio-based Cole National, a $1 billion optical and gift retailer with a combined total of more than 2,800 retail locations.
SOURCE Pearle Vision
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