NEW YORK, Oct. 3, 2016 /PRNewswire/ -- Simmons Research, a leading cross-channel consumer analytics company, today announced the addition of 3 key executives to its senior leadership team. With the appointments of Steven Millman (Chief Scientist), Alan Resneck (Chief Financial Officer), and Pyeush Gurha (Chief Technology Officer), Simmons continues to add to the strong foundation laid by Pat Pellegrini (President), Kalyan Lanka (Chief Strategy Officer), Gerry Dirskz (SVP, Research Ops), and Jackie Anderson (VP, Custom Analytics). In addition, Simmons has also retained Bill Harvey as a strategic consultant, supporting several high-impact R&D efforts, including advance psychographic measurement and cross-channel video analytics. In December of 2015, Symphony Technology Group acquired Simmons Research from Experian. Since then, Simmons has successfully transitioned into a stand-alone business, and these additions will accelerate its growth and innovation.
"Simmons is poised to deliver on a measurement vision that will provide the leading consumer and media analytics in the US," said Pat Pellegrini, President and Chief Research Officer. "These additions to our Simmons senior leadership team are all collaborative, operationally decisive, and committed to advancing the Simmons vision. I am pleased and humbled to have such talented people, who strongly share and believe in our vision, now executing on it."
As Chief Scientist, Steven Millman will oversee a strong measurement science team responsible for creating advanced techniques to combine measurement technology and methodology. Throughout his career, Steven has maintained a focus on quantitative and statistical analysis, survey, research design, and other applied research techniques. Prior to joining Simmons, Steven was Senior Vice President of Research at comScore, where he led the ad effectiveness line of business, along with all custom survey work, combining self-reported and behavioral data.
Alan Resneck, Simmons' new Chief Financial Officer, is a CPA with over 25 years of experience in finance and accounting. His most recent position was CFO at AlphaImpactRx, a primary research firm to the pharmaceutical industry, which was recently sold to IMS Health. His other experience includes executive-level finance positions at Trion, Inc., XOS Technologies, People 2.0, and V-SPAN.
As Chief Technology Officer, Pyeush Gurha will drive the measurement technology agenda for Simmons Research, including the design and development of sophisticated passive measurement technologies, streamlined data processing and reporting systems, and advanced data collection processes. Pyeush has more than 15 years of direct experience leading engineering teams working on development of syndicated analytics products and solutions using media, advertising, and shopper data from disparate sources. As the CTO of Symphony Advanced Media, he oversaw the development and commercialization of a passive cross-media technology and cloud-based analytic platform that measures Video consumption and advertisement exposure on linear and nonlinear TV including OTT, SVOD, and other digital platforms. In the process, he contributed to more than 15 patents. Prior to that, Pyeush was part of the team at Information Resources that developed the innovative Liquid Data Platform, which delivers insights on market performance, shopper insights, and in-market execution to CPG & retail companies.
Bill Harvey joins Simmons as a strategic consultant. For over 35 years, Bill has led the way in media research with pioneering thinking in new media, set top box data, optimizers, measurement standards, privacy standards, and the ARF Model. Bill is also credited with inventions such as ADI/DMA, addressable commercials, passive people meters, and, while co-founder at TRA, media/purchase single-source by big data matching.
About Simmons Research
Simmons Research is a leading cross-channel consumer research company. Simmons measures consumer preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with their consumers using rich demographic, psychographic, attitudinal, intent, and behavioral data across devices. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
Matt Cumello, Senior Marketing Director
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SOURCE Simmons Research