Personal Planning Plus is the First Online Personal Finance Service to Integrate Streamlined Budgeting and Expense Tracking with Financial Planning

NEW YORK, Sept. 29 /PRNewswire/ -- FINOVATE 2009 -- SimpliFi (www.SimpliFi.net), a free online financial planning and advice service that lets anyone plan for their financial future, today announced an upgrade to its Planning Service for financial institutions, which includes credit union members and bank customers. SimpliFi's Personal Planning Plus will be the first online personal finance application to seamlessly integrate Personal Financial Management (PFM) services, like account aggregation and expense tracking, with a comprehensive financial planning service, becoming a one-stop shop for consumers' financial advice needs.

SimpliFi was created to give middle and lower income people access to the same kind of professional financial planning and advice usually available only to those in higher income brackets. Since launching to the public in April 2009, SimpliFi has offered advice and guidance on a range of financial topics, including long-term savings, debt management, insurance and investments. With the launch of Personal Planning Plus, the company introduces a new level of online financial planning, one that seamlessly connects a person's longer-term financial needs with account aggregation, budgeting and expenses, tracking their progress along the way and making their plan real and actionable.

"Personal Planning Plus really represents the next big step in online personal finance. Middle-income consumers need to plan, but they also need their plan to talk to their budget and help them track their progress," said Bryan Link, CEO and co-founder of SimpliFi. "Our new account management and tracking services work seamlessly with our planning tools to help users connect the dots between their longer-term goals and their regular spending decisions."

In addition to its many consumer benefits, Personal Planning Plus easily integrates into financial institutions' existing products and support services, providing added benefits like the ability to work with most major core processing and online banking systems, providing lead filtering and customized offer technology. Because SimpliFi is platform-independent, its financial institution partners have found it surprisingly easy to integrate the technology with their systems.

By integrating SimpliFi, financial institutions can offer expanded services and broaden their appeal, increase retention and loyalty of its high-value customer demographic, and generate increased cross-selling and segmented marketing opportunities. SimpliFi has been providing online planning services to financial institutions since 2005.

"SimpliFi's mission has always been to bring simple, comprehensive financial planning to the middle class, so we see the integration of budgeting into our planning service as a natural evolution of that mission," added Link. "With this upgrade, we've brought planning and budgeting together--giving our users the best of both worlds. This is what personal financial management was meant to be."

When a new user logs on, SimpliFi gathers information about where they are on their financial path, what their goals are, and where their financial trouble spots may be - and then develops a series of steps for success. SimpliFi analyzes debt, assets, insurance and other information, and builds out a realistic, set of action steps. Sophie, SimpliFi's virtual financial advisor, reminds users when goals are due and when it's time to update their plan. Once a user establishes a plan on SimpliFi, it can be easily updated to reflect changes in circumstances. SimpliFi replicates the same financial planning process used by 95% of Certified Financial Planners (CFPs), and the company itself is a Registered Investment Advisor with the Securities Exchange Commission.

About SimpliFi

SimpliFi is a free online financial planning and advice service that lets anyone plan for their financial future. The company was founded in 2004 and is headquartered in Winston-Salem, NC. SimpliFi has been providing white label financial planning services to credit unions since 2005. To start planning your financial future, or to find out more information about SimpliFi, visit www.SimpliFi.net.

SOURCE SimpliFi

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