Simply Audiobooks Now Supports DRM-Free Audio Books Company's New Direction Responds to Customer Desire for Audio Format

Freedom of Choice



    OAKVILLE, Ontario, Sept. 25 /PRNewswire/ -- Simply Audiobooks, the
 second largest player in the audio book download market, after
 Audible/iTunes, today announced that they now support DRM-free (digital
 rights management-free) audio book content and plan to eventually become
 altogether DRM-free.
     Making Simply Audiobooks DRM-free will greatly enhance the audio book
 experience for consumers who want to be able to load files onto whichever
 playing devices they may own. DRM can be a nightmare for consumers. Simply
 Audiobooks wants to give its customers freedom of choice when it comes to
 enjoying content on their audio book players.
     This move comes on the heels of eMusic's recent announcement that they
 have begun offering audio books in mp3 format that will play on all
 devices, with no DRM restrictions. This action taken by eMusic offers
 further evidence of a consumer-driven change in the audio book marketplace
 that Simply Audiobooks has already stepped up to meet.
     "It's exciting to see the audio book industry moving toward offering
 DRM-free content," said Vitaly Petritchkovitch, Director of Simply
 Audiobooks Digital. "Simply Audiobooks has always been about access to more
 audio books, with our CD rental, tape, and download offers. DRM is a thing
 of the past, and our move toward DRM-free content will make audio books
 more accessible for everyone. We are glad to see that companies like eMusic
 are beginning to offer DRM-free audio book content now."
     Petritchkovitch added that Simply Audiobooks' competitors, most notably
 Audible.com, are coming down on the wrong side of technological history by
 continuing to tie their service inflexibly to DRM audio files. "Being
 controlled like that is simply not what our customers want, and we are
 among the first to respond to consumers' demand for DRM-free content."
     For further information about Simply Audiobooks, please visit
 http://www.simplyaudiobooks.com.
     About Simply Audiobooks
     Simply Audiobooks offers consumers the most comprehensive range of
 audio books, with unlimited rental, sales and direct download programs.
 Launched in 2003, Simply Audiobooks was the first to provide an unlimited
 rental model for audio books on CD, with free direct-to-door delivery and
 no due dates or late fees (similar to Netflix's DVD rental model). The
 company has offices in Toronto, Buffalo, Las Vegas and Manchester. For more
 information visit http://www.simplyaudiobooks.com.
 
 

SOURCE Simply Audiobooks

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