ATLANTA, March 1 /PRNewswire/ -- SimplyHealth, the leading provider of integrated web-based sales automation solutions for the insurance industry and formerly the second largest e-broker for health related insurance products, announced today that it has changed its company name to Connecture, Inc. The name change marks the culmination of a three-month process to strategically realign the company to focus exclusively on the delivery of its technology-based solutions to the insurance industry. The strategic decision to focus solely on its technology business was made based on the rapid growth experienced by the company's former Technology Solutions division over the last year and to better meet the technology needs of Connecture's industry-leading client base of over 50 insurance organizations including industry leaders such as Health Net and PacifiCare. (Logo: http://www.newscom.com/cgi-bin/prnh/20020301/NYF007LOGO ) "After signing four key contracts in the last four months, it became imminently clear that the company needed to focus on a single business model to properly meet our clients' high expectations and address the many opportunities in front of us," said Scott A. Remley, Connecture's President and Chief Executive Officer. "To this end we chose to sell our successful e-brokerage division to Digital Insurance, Inc. in January 2002 and to reorganize our resources to focus on our burgeoning technology business." "Changing the company name to Connecture is the last and largely symbolic step in our company's strategic evolution that clarifies our exit from the retail brokerage business and reflects the connectivity, efficiency and integration we deliver with our technology-based sales and service solutions." Remley continued, "As Connecture, we look forward to serving the needs of organizations in the insurance industry by leveraging our proven technology and the expertise and extensive knowledge base emanating from our roots as a successful e-broker." About Connecture Connecture is solely focused on delivering integrated web-based sales and service automation solutions to the insurance industry. Connecture has automated elements of the insurance sales process for over 50 health and life organizations, and its proven solutions encompass the entire spectrum of multi-channel insurance sales and services for group and individual product lines. With its proven technology platform and exclusive focus on the insurance industry, Connecture offers end-to-end sales cycle solutions that fully integrate with existing legacy systems and result in increased sales, enhanced broker efficiency and loyalty, improved back-office efficiencies and lower customer acquisition costs. For more information, visit the company's Website at http://www.connecture.net. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X79723528
SOURCE Connecture, Inc.