SimplyHealth Completes Strategic Repositioning by Renaming Company as Connecture, Inc.

    ATLANTA, March 1 /PRNewswire/ -- SimplyHealth, the leading provider of
 integrated web-based sales automation solutions for the insurance industry and
 formerly the second largest e-broker for health related insurance products,
 announced today that it has changed its company name to Connecture, Inc.  The
 name change marks the culmination of a three-month process to strategically
 realign the company to focus exclusively on the delivery of its
 technology-based solutions to the insurance industry.  The strategic decision
 to focus solely on its technology business was made based on the rapid growth
 experienced by the company's former Technology Solutions division over the
 last year and to better meet the technology needs of Connecture's
 industry-leading client base of over 50 insurance organizations including
 industry leaders such as Health Net and PacifiCare.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20020301/NYF007LOGO )
     "After signing four key contracts in the last four months, it became
 imminently clear that the company needed to focus on a single business model
 to properly meet our clients' high expectations and address the many
 opportunities in front of us," said Scott A. Remley, Connecture's President
 and Chief Executive Officer.  "To this end we chose to sell our successful
 e-brokerage division to Digital Insurance, Inc. in January 2002 and to
 reorganize our resources to focus on our burgeoning technology business."
     "Changing the company name to Connecture is the last and largely symbolic
 step in our company's strategic evolution that clarifies our exit from the
 retail brokerage business and reflects the connectivity, efficiency and
 integration we deliver with our technology-based sales and service solutions."
 Remley continued, "As Connecture, we look forward to serving the needs of
 organizations in the insurance industry by leveraging our proven technology
 and the expertise and extensive knowledge base emanating from our roots as a
 successful e-broker."
 
     About Connecture
     Connecture is solely focused on delivering integrated web-based sales and
 service automation solutions to the insurance industry.  Connecture has
 automated elements of the insurance sales process for over 50 health and life
 organizations, and its proven solutions encompass the entire spectrum of
 multi-channel insurance sales and services for group and individual product
 lines.  With its proven technology platform and exclusive focus on the
 insurance industry, Connecture offers end-to-end sales cycle solutions that
 fully integrate with existing legacy systems and result in increased sales,
 enhanced broker efficiency and loyalty, improved back-office efficiencies and
 lower customer acquisition costs.  For more information, visit the company's
 Website at http://www.connecture.net.
 
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SOURCE Connecture, Inc.

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