Sing Her Praises this Mother's Day with Magnetic Melodies™ from American Greetings

CLEVELAND, May 6, 2014 /PRNewswire/ -- Moms deserve to be told "I love you" every day of the year, but Mother's Day is a perfect reason to remind them. Finding that sincere and unique card to make her feel fabulous adds a memorable touch to the holiday. The American Greetings card aisle continues to provide exciting and innovative cards to express your gratitude for the extraordinary job moms do year-round. Our latest greeting card invention, Magnetic Melodies™, will certainly delight both moms and grandmas this Mother's Day.

Shoppers will love showing mom how important she is with Magnetic Melodies, fun new Mother's Day cards with removable keepsake magnets that play a happy tune at the push of a button. Artfully designed with vibrant colors and heartfelt messages, these cards will make mom feel extra special on Mother's Day and every day. Designs in this loving collection include a bejeweled crown for the queen-of-the-day, cheerful and sunny flowers and an adorable rainbow-embellished house especially for grandma.

"Our consumers love original ideas to recognize all the special moms in their lives on Mother's Day, and our innovative Magnetic Melodies are a heartwarming and fun way to make her feel fabulous this year," said Carol Miller, vice president of corporate innovation at American Greetings. "The removable musical keepsake magnet will look great on grandma's fridge, at mom's office, or just about anywhere as it continues to remind her of how much she is appreciated all year."

As an industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Magnetic Melodies™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, please visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit www.corporate.americangreetings.com.

SOURCE American Greetings Corporation



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