REDWOOD CITY, Calif., Dec. 6, 2011 /PRNewswire/ -- Singha Beer has launched Singha's Global Tag Takeover at Facebook.com/SinghaWorld, an application allowing fans of Singha Beer on Facebook to have their friends' Facebook walls painted over with stylized versions of the Singha logo, share videos and enter a sweepstakes.
"Singha's Global Tag Takeover allows fans to share our new commercials with their friends worldwide while engaging with the Singha Beer brand and campaign in an innovative, spirited way," said Boon Rawd Trading International Co., Ltd. Branding and Event Manager Theerathip Mahaguna.
The application prompts users to share the videos in an innovative way – by first "tagging" friends' Facebook walls with stylized Singha mythical lion artwork. By viewing and sharing the videos and tagging their friends' walls, fans of Singha Beer are eligible to enter for a chance to win a Singha Black Book tagged by an international artist.
Singha's Global Tag Takeover and new Singha Beer commercials were developed by global advertising and marketing services agency GERTRUDE (GERTRUDEinc.com). For more details on this and many other Singha Beer global activities, visit SinghaBeer1933.blogspot.com.
Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., the first and largest brewery in Thailand, which was founded in 1933. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co., Ltd. and is responsible for the operation and marketing of beer, soda water, drinking water and a functional drink under "Singha," "Leo," "Thai Beer" and "B-ing" brand names. The Singha brand is managed in the U.S. by Singha North America Inc.
At present, Singha Corporation Co., Ltd. operates three breweries and six soda water and drinking water plants located in strategic regions across Thailand. Singha Corporation Co., Ltd.'s vast distribution network further enhances its ability to serve customers throughout Thailand as well as in nearly 50 countries worldwide, including in Europe and North America, and in all 50 U.S. states under full compliance with FDA regulations and approval of each country. Singha North America is managed by Boon Rawd Trading International Co., Ltd.
SOURCE Singha Corporation Co., Ltd.