DALLAS, June 25 /PRNewswire/ -- A recent study commissioned by Samsung
Telecommunications America (Samsung) shows that Single Mobile Females
(SMFs) -- young single women who have cell phones -- are using their phones
as much more than a communication device.
The SMF survey shows that women's cell phones play an important role in
relationships and dating, organizing their lives and fashion. Specifically,
the survey found:
-- Nearly four out of ten (39%) single women have suffered from "text
shame:" sending a text message and then waking up the next morning
realizing that they said something they shouldn't have.
-- More than seven out of ten women (73%) have ditched traditional, paper
address books for their cell phones to keep track of contacts.
-- Nearly three-quarters of females surveyed look at their cell phone,
rather than their watch, to get the time (74%).
"A cell phone does much more than make calls for the Single Mobile
Female," said Randy Smith, vice president of channel marketing for Samsung.
"The cell phone is an integral part of the SMF's life, serving as a
pocket-size detective, matchmaker, wing-woman and beyond. It is now
officially a girl's best friend."
-- Saved by the bell. More than one out of three SMFs have had a friend
call them to interrupt a date (34%).
-- So you think you can trust your girlfriend ... A whopping 70 percent of
females surveyed said they have snooped on their significant other's
cell phone. For example, they have looked through text messages or
picked up their phone to see who is calling.
-- I'm sorry, you're breaking up. I can't hear you. Click! Single mobile
females are not only using their cell phones to make calls, but they
are using them to avoid calls, too.
- 40 percent of respondents have faked technical difficulties to
avoid someone they were not interested in dating.
Textual relations ... let's talk about text
-- Text of Shame: Nearly four out of ten (39%) single women have suffered
from "text shame:" sending a text message and then waking up the next
morning realizing that they said something they shouldn't have.
-- Texting Tease: Nearly half of the survey respondents prefer to flirt
with someone they are interested in via text message when they are away
from them (48%).
-- The Three Day Rule: More than 10 percent of females surveyed said that
the "three day rule," which is waiting to call someone until three days
after a first date, only applies to calling and you can send a text
message to someone before day three (13%).
A CELL PHONE state of mind
-- Here's my digits. 78 percent of females surveyed prefer to give their
cell phone number to someone they are attracted to.
-- Cell Phone Replaces the Little Black Book. More than two-thirds of
women (73%) of women have ditched traditional, paper address books for
their cell phones to keep track of contacts.
- Average number of cell phone contacts: 63
-- What's in Your Pocket? Almost one-third of respondents said they can
tell a good amount about a person by the type of cell phone they have
- 12 percent of females surveyed said that they would be less
likely to date someone if they had a big and bulky cell phone.
-- Who needs a watch? Nearly three-quarters of females surveyed look at
their cell phone, rather than their watch, to get the time (74%).
The survey, commissioned by Samsung, was conducted by Kelton Research
and included more than 500 U.S. unmarried females ages 18 to 35 who have a
For more information on this survey or to view the full results, please
* All decimals are rounded to the nearest percentage point. This may
result in certain numerical totals adding up to slightly more or
slightly less than 100%.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of
Samsung Electronics Co., Ltd., researches, develops and markets wireless
handsets and telecommunications products throughout North America. For more
information, please visit http://www.samsungwireless.com.
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2006 parent company sales of US$63.4 billion and net income of US$8.5
billion. Employing approximately 138,000 people in 124 offices in 56
countries, the company consists of five main business units: Digital Media
Business, LCD Business, Semiconductor Business, Telecommunication Network
Business and Digital Appliance Business. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of digital
TVs, memory chips, mobile phones and TFT-LCDs. For more information, please
SOURCE Samsung Telecommunications America