2014

Single Mobile Females Find New BFF: Their Cell Phone New Samsung Survey Reveals Important Role Mobile Phones Play in Women's

Lives



    DALLAS, June 25 /PRNewswire/ -- A recent study commissioned by Samsung
 Telecommunications America (Samsung) shows that Single Mobile Females
 (SMFs) -- young single women who have cell phones -- are using their phones
 as much more than a communication device.
     The SMF survey shows that women's cell phones play an important role in
 relationships and dating, organizing their lives and fashion. Specifically,
 the survey found:
     -- Nearly four out of ten (39%) single women have suffered from "text
        shame:" sending a text message and then waking up the next morning
        realizing that they said something they shouldn't have.
 
     -- More than seven out of ten women (73%) have ditched traditional, paper
        address books for their cell phones to keep track of contacts.
 
     -- Nearly three-quarters of females surveyed look at their cell phone,
        rather than their watch, to get the time (74%).
     "A cell phone does much more than make calls for the Single Mobile
 Female," said Randy Smith, vice president of channel marketing for Samsung.
 "The cell phone is an integral part of the SMF's life, serving as a
 pocket-size detective, matchmaker, wing-woman and beyond. It is now
 officially a girl's best friend."
     Cellular Singles
 
     -- Saved by the bell. More than one out of three SMFs have had a friend
        call them to interrupt a date (34%).
 
     -- So you think you can trust your girlfriend ... A whopping 70 percent of
        females surveyed said they have snooped on their significant other's
        cell phone. For example, they have looked through text messages or
        picked up their phone to see who is calling.
 
     -- I'm sorry, you're breaking up. I can't hear you. Click! Single mobile
        females are not only using their cell phones to make calls, but they
        are using them to avoid calls, too.
        - 40 percent of respondents have faked technical difficulties to
          avoid someone they were not interested in dating.
 
     Textual relations ... let's talk about text
 
     -- Text of Shame: Nearly four out of ten (39%) single women have suffered
        from "text shame:" sending a text message and then waking up the next
        morning realizing that they said something they shouldn't have.
 
     -- Texting Tease: Nearly half of the survey respondents prefer to flirt
        with someone they are interested in via text message when they are away
        from them (48%).
 
     -- The Three Day Rule: More than 10 percent of females surveyed said that
        the "three day rule," which is waiting to call someone until three days
        after a first date, only applies to calling and you can send a text
        message to someone before day three (13%).
 
     A CELL PHONE state of mind
 
     -- Here's my digits. 78 percent of females surveyed prefer to give their
        cell phone number to someone they are attracted to.
 
     -- Cell Phone Replaces the Little Black Book. More than two-thirds of
        women (73%) of women have ditched traditional, paper address books for
        their cell phones to keep track of contacts.
        - Average number of cell phone contacts: 63
 
     -- What's in Your Pocket? Almost one-third of respondents said they can
        tell a good amount about a person by the type of cell phone they have
        (32%).
        - 12 percent of females surveyed said that they would be less
          likely to date someone if they had a big and bulky cell phone.
 
     -- Who needs a watch? Nearly three-quarters of females surveyed look at
        their cell phone, rather than their watch, to get the time (74%).
     The survey, commissioned by Samsung, was conducted by Kelton Research
 and included more than 500 U.S. unmarried females ages 18 to 35 who have a
 cell phone.
     For more information on this survey or to view the full results, please
 visit http://www.mobile.mwwnews.com.
     * All decimals are rounded to the nearest percentage point. This may
       result in certain numerical totals adding up to slightly more or
       slightly less than 100%.
     About Samsung Telecommunications America
     Samsung Telecommunications America, LLC, a Dallas-based subsidiary of
 Samsung Electronics Co., Ltd., researches, develops and markets wireless
 handsets and telecommunications products throughout North America. For more
 information, please visit http://www.samsungwireless.com.
     About Samsung
     Samsung Electronics Co., Ltd. is a global leader in semiconductor,
 telecommunication, digital media and digital convergence technologies with
 2006 parent company sales of US$63.4 billion and net income of US$8.5
 billion. Employing approximately 138,000 people in 124 offices in 56
 countries, the company consists of five main business units: Digital Media
 Business, LCD Business, Semiconductor Business, Telecommunication Network
 Business and Digital Appliance Business. Recognized as one of the fastest
 growing global brands, Samsung Electronics is a leading producer of digital
 TVs, memory chips, mobile phones and TFT-LCDs. For more information, please
 visit http://www.samsung.com.
 
 

SOURCE Samsung Telecommunications America

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