Sitecore Partners with Analyst Brian Solis to Discuss Delivering Effective Experiences Through Context in 1/21 Webinar

First 100 attendees to receive a free copy of Brian's book, X: The Experience When Business Meets Design

20 Jan, 2016, 08:30 ET from Sitecore

SAUSALITO, Calif., Jan. 20, 2016 /PRNewswire/ --

WHAT: 

Disconnected marketing technology and fragmented customer data has left companies struggling to reach their customers effectively. In fact, 82% of customers have stated that they stopped doing business with brands due to a bad experience. Clearly it's time to stop talking about customer centricity and do something about it. Join Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, and Scott Anderson, CMO, Sitecore® as they discuss what businesses need to do to create exceptional customer experiences in the Digital Revolution.




Discussion topics will include:




What context marketing is and how it delivers superior customer experiences


How to design for the experience, not the device


Do's and don'ts of customer journey mapping


How to put it all together with Experience Flows



WHEN:      

Thursday, January 21, 2016 at 10:00 a.m. PST/1:00 p.m. EST



WHO:     

Scott Anderson, CMO, Sitecore


Brian Solis, Principal Analyst


Patricia Odell, Senior Editor, Chief Marketer (moderator)



HOW:      

Register for this complimentary webinar by visiting: http://siteco.re/1PIQRoI

 

Sitecore recently launched the next generation of its flagship product, Sitecore® Experience Platform™ (Sitecore XP 8.1) and was named as a Leader in the 2015 Gartner Inc. Magic Quadrant for Web Content Management for the sixth consecutive year,* and in The Forrester Wave™: Web Content Management Systems, Q1 2015.

About Sitecore
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, and automates communications, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time. More than 4,600 customers—including American Express, Carnival Cruise Lines, easyJet, and L'Oréal—trust Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. For more information, follow us at @sitecore or visit: sitecore.net

Contact
Media: 
Sitecore
Ryan Donovan 
pr@sitecore.net 

* Gartner, Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, 29 July 2015

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Sitecore and Experience Platform are registered trademarks or trademarks of Sitecore Corporation A/S and/or its subsidiaries in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders. Sitecore reserves the right to alter product and services offerings, and specifications and pricing at any time without notice.

© 2016 Sitecore Corporation A/S. All rights reserved.

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SOURCE Sitecore



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