Six Flags and Nintendo Announce Strategic Marketing Alliance

Nintendo's Wii Video Game System Will Be the Official Gaming Console of Six

Flags; Wii Gaming Stations at Six Flags Parks Will Offer Complimentary

Game-Playing

    NEW YORK, Jan. 23 /PRNewswire-FirstCall/ -- Six Flags ( SIX) and
 Nintendo of America today announced a sponsorship and marketing agreement
 under which the Wii video game system will be the Official Gaming Console
 of Six Flags parks and Six Flags will offer complimentary game-playing at
 Wii Gaming Stations throughout select Six Flags-branded theme parks. In
 addition, the companies will collaborate on marketing initiatives,
 including a national sweepstakes promotion for Six Flags on Nintendo.com.
     Nintendo's new Wii system became one of the hottest gifts this holiday.
 Consumers purchased more than a million Wii consoles in just the 44 days
 between U.S. launch and year end -- which represented every Wii console
 available at retail. As its popularity reflects, Nintendo's unique system
 brings gaming to the masses by providing something for everyone, from the
 most seasoned gamer to those experiencing video games for the first time.
     "This agreement with Nintendo enables us to partner with a company, and
 a product, that has major relevance in the lives of today's families. When
 this audience is not in our parks, more often than not they are at home
 playing video games -- and now they can do both in one place as we continue
 to build Six Flags into a supermarket of entertainment," said Mark Shapiro,
 Six Flags President and CEO. "This alliance further illustrates our intent
 to partner with trusted and valued consumer brands that will increase our
 touch points and expand our reach."
     "We look forward to continuing to build the Wii's leadership position
 in video gaming by making the system available to millions of guests who
 visit Six Flags every year," said Perrin Kaplan of Nintendo America. "The
 Wii system is dedicated to reaching a broad audience, and we look forward
 to sharing the ultimate gaming system with Six Flags guests beginning in
 2007."
     Six Flags, Inc., founded in 1961, is the world's largest regional theme
 park company. Six Flags, Inc. is a publicly-traded corporation ( SIX)
 headquartered in New York City.
     The worldwide innovator in the creation of interactive entertainment,
 Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
 software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo
 GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.2 billion
 video games and more than 387 million hardware units globally, and has
 created industry icons like Mario(TM), Donkey Kong(R), Metroid(R),
 Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America
 Inc., based in Redmond, Wash., serves as headquarters for Nintendo's
 operations in the Western Hemisphere. For more information about Nintendo,
 visit the company's Web site at www.nintendo.com.
 
 

SOURCE Six Flags, Inc.,