Six Flags Great America and KeyLime Cove Announce Marketing and Sponsorship Alliance

KeyLime Cove Becomes The Official Resort of Six Flags Great America

GURNEE, Ill., Feb. 26 /PRNewswire-FirstCall/ -- Six Flags Great America and KeyLime Cove announced today a partnership making KeyLime Cove the Official Resort of Six Flags Great America. The unique partnership is designed to enhance visitor entertainment options and convenience, increase overall guest satisfaction, value, and length of stay and drive additional tourism to Lake County.

"This partnership will provide families with a one-stop affordable vacation option as Lake County continues to grow as a family destination," said Six Flags Great America Park President Hank Salemi. "As two of the region's largest tourist attractions, the collaboration is a natural fit."

As the Official Resort of Six Flags Great America, KeyLime Cove will be the preferred lodging option for all Six Flags' guest inquiries. The alliance includes affordable family packages, which offer admission to the theme and water parks, accommodations at KeyLime Cove, access to the resort's indoor water park, and free shuttle service between the two attractions.

"The partnership between two family-orientated destinations - a year-round, indoor water park resort and spa and a top seasonal theme park - results in a world-class family destination unparalleled in the region," said Dale McFarland, KeyLime Cove general manager. "Guests will enjoy the best of both destinations, making the family vacation an extraordinary one."

As part of the agreement, Six Flags Great America and KeyLime Cove will collaborate on a number of co-branded marketing initiatives through multiple platforms via Six Flags Media Networks. These cross-promotional activities include in-park signage for KeyLime Cove at Six Flags; Web site presence; advertising tags; inclusion on the Six Flags radio and television networks; and a KeyLime Cove attraction sponsorship in Hurricane Harbor.

About Six Flags

Media room: http://greatamerica.sixflagsink.com

Six Flags, Inc. is the world's largest regional theme park company with 20 parks across the United States, Mexico and Canada, and soon will be expanding beyond North America with destinations in Dubai and Qatar. Since 1961, hundreds of millions of families have trusted Six Flags to combine friendly-clean-fast-safe service with affordable, value-packed thrills, record- shattering roller coasters and special events like the Summer Concert Series, Fright Fest and Holiday in the Park. Six Flags' wide array of entertainment options reaches all demographics -- families, teens, tweens and thrill seekers alike -- featuring themed attractions based on skateboarding legend Tony Hawk, the ultimate daredevil Evel Knievel, movie franchises The Dark Knight and The Mummy; as well as world-renowned, kid-friendly brands including Looney Tunes, the Justice League of America, The Wiggles and Thomas the Tank Engine.

Six Flags continues to develop new avenues for growth, acquiring ownership and management of Dick Clark Productions, producer of such perennial television hits as the American Music Awards, the Golden Globe Awards, the Academy of Country Music Awards, Dick Clark's New Year's Rockin' Eve and So You Think You Can Dance. Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX) headquartered in New York City.

About KeyLime Cove

KeyLime Cove is an island-inspired family vacation destination less than an hour drive from Chicago and Milwaukee. As The Official Resort of Six Flags Great America, the year-round resort features 414 suites and staterooms and offers a complete family vacation without ever leaving the property. Created to be an American coastal experience just a short drive from home, the resort's entertainment and amenities include a 65,000 square-foot, 82-degree tropical-themed waterpark, 8,000 square-foot arcade, multiple restaurants including D.W. Anderson's Eatery and Ice Cream Parlor and The Crazy Toucan Margarita Grille with live entertainment, Paradise Mist Spa and 6,000 square feet of banquet and meeting space. An abundance of fun is found around every corner, including the uniquely themed interior, arts, crafts, interactive festivities, shops and street vendors. For reservations visit www.keylimecove.com.

SIX FLAGS and all related indicia are trademarks of Six Flags Theme Parks Inc., (R), TM and (C) 2009.

SOURCE Six Flags Great America



RELATED LINKS
http://www.sixflags.com

More by this Source

Fright Fest at Six Flags Great America with more than 250 monsters descending on theme park goers. (PRNewsFoto/Six Flags Great America) View all news by Six Flags Great America

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.