NEW YORK, Feb. 12, 2014 /PRNewswire/ -- Product of the Year USA, the largest consumer-voted program that recognizes innovation in consumer packaged goods, announced today that SK Energy Shots earned the title of "#1 in Energy" for 2014 for the second year in a row.
SK Energy, which is powered by natural caffeine from green coffee beans, green tea, and antioxidants, has proudly cast aside controversial ingredients, including taurine and guarana, since day one. Consumers have responded with their votes, proving that good energy is here to stay.
"Today's multi-tasking consumer needs energy day and night – and good energy at that. You shouldn't have to sacrifice your health, your palate or your wallet," said President, Sabrina Peterson. "We're psyched that college athletes, gym trainers, health professionals, even our health nut-ty moms – people who never considered themselves 'energy drinkers' – use SK as their good energy-on-the-go. "
After its first full year in the market, SK Energy quickly grew to be a leader in the category, distinguishing itself from the clutter by combining health and energy into a single, convenient package. That debut product earned SK Energy Shots its first coveted "#1 in Energy" title from Product of the Year USA in 2013.
Throughout 2013, SK Energy devoted time and energy to innovation, debuting a perfected Extra Strength shot, made with natural ingredients, and featuring new and improved natural flavors Pomegranate and Strawberry-Lemonade.
"We're committed to making the best tasting, best-feeling energy possible. It's exciting to see people are digging our approach to energy." Peterson added.
Always a favorite of athletes and disciplined performers, SK Energy Shots enjoyed high-profile advocacy this year from NFL superstars Wes Welker of the Denver Broncos, Colin Kaepernick of the San Francisco 49er's, and super-fit FOX sportscaster Erin Andrews.
About SK Energy
Co-founded by social entrepreneur, Chris Clarke, SK Energy is a better source of energy – made with natural caffeine from green coffee beans, green tea, antioxidants, and premium ingredients. They have no taurine or guarana and contain no artificial flavors, or calories. SK Energy Shots are available in 100% natural Berry, Pomegranate, Grape, and Strawberry Lemonade. SK Energy is currently available in over 70,000 locations nationwide, including Walmart, 7-11, Pilot, Walgreens, Rite Aid and CVS and other major retailers.
About Product of the Year
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 27 years ago in France, POY currently operates in 39 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of over 45,000 consumers, the distinct red POY logo serves as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.
SOURCE SK Energy Shots