Skiers in Telluride Earn Frequent Flier Miles With Each Turn

Telluride Mountain Miles Program Unveils GPS SlopeTracker System This Season

Nov 17, 2005, 00:00 ET from The Telluride Ski Resort

    TELLURIDE, Colo., Nov. 17 /PRNewswire/ -- For the first time ever, ski
 resort guests can track their own on-mountain experience with the Telluride
 Mountain Miles Program.  In a partnership with Continental Airlines,
 SlopeTracker and Telluride Ski Resort, skiers participating in the program
 receive one air mile for every 100 vertical feet skied using GPS technology.
     "We are thrilled with this partnership, and looking forward to providing
 an exciting new service to our guests," said Ken Stone, vice president of
 sales and marketing for the resort.  "This program can be enjoyed by the
 entire family for days on end, all the while earning frequent flier miles!"
     Vacationers who book a four-day or more stay and travel with Continental
 Airlines can participate easily by checking into the Mountain Village ticket
 office.  The winter enthusiast then receives an armband, which is turned in at
 end of day and downloaded to calculate their ONEPASS frequent flier miles.  A
 souvenir map is also provided, detailing the day's experience including number
 of runs, vertical feet accrued, speed, calories burned, distance traveled,
 time skied, and the terrain difficulty.
     Mountain Miles is free to vacationers booking a 5 night, 4 day or longer
 stay through Telluride Resort Reservations at 866-287-5015.  All resort guests
 can experience the SlopeTracker GPS system regardless of Mountain Miles
 participation for only $35 daily (no frequent flyer miles accrued).
     It's not too late to book your ski vacation.  The Telluride Ski Resort
 opens on Nov. 23, 2005.  Please visit or call
 800-778-8581 to book your vacation.

SOURCE The Telluride Ski Resort