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SKY and LIVI Launches To Help Women Cope With Hair Loss Due To Chemotherapy

Jewelry company creates personal, lab-grown diamonds from precious hair lost in treatment

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LOS ANGELES, Jan. 29, 2013 /PRNewswire/ -- Born out of a desire to redefine the way a woman copes with hair loss from chemotherapy, SKY and LIVI turns the process of cancer treatment into a one-of-a-kind, poetic, and deeply personal symbol that inspires a woman not to give up her fight against cancer.  SKY and LIVI creates a real, lab-grown personal diamond produced from a lock of her hair, which is fashioned into a beautiful pendant, and acts as a tool and symbol of her endurance to beat this dreaded disease.

(Photo: http://photos.prnewswire.com/prnh/20130129/LA49255)

For sixteen years, Anjanette Sinesio, the brand's Founder and CEO, has traveled the globe marketing and selling luxury jewelry and diamonds to high-end international clientele.  Over a decade ago, the loss of her aunt, father and grandfather to cancer, all within two years, left an indelible mark on her life.  She has also seen her friends and family battle cancer and survive. Sinesio saw how one's emotional state played a huge part in survival.  In fact, research by Dr. Lissa Rankin has proven that when using the placebo effect that 18-80% of people get better, as this healing comes from our positive belief and emotions, which directly affect the healthy cells in our body through the mind-body-connection.

Sinesio began to research a new technology, which creates diamonds in a laboratory from the unique carbon signature of a person's hair, and she saw the vision of her current compassionate enterprise.  SKY and LIVI, named after Sinesio's nieces, grew out of her inspiration to help women transform this very defining moment of hair loss by giving them an option not to just to throw their hair in the garbage.  Now, they can create a beautiful diamond from their hair set in specially designed pendants, that can inspire them not to give up the fight against this dreaded disease.  "I see the diamond and pendants I designed as an outward symbol of a woman's unwavering strength to fight cancer.  It's her chance to tell cancer, you can take my hair, but you can't take me," says Sinesio.  

The Technology

SKY and LIVI personal, lab-grown diamonds are made from the signature carbon from a client's hair and then put under extreme heat and pressure in a lab environment. Women can choose from five different pendants to set their personal diamond. The whole process from start to finish takes several months.  SKY and LIVI lab-grown diamonds are currently available in white, blue, red, yellow and orange, in sizes varying from 0.10 carats to 2.00 carats, depending upon the color. SKY and LIVI personal, lab grown diamonds are chemically, physically and optically identical to a mined-diamond.  They are real, certified by the International Gemological Institute (IGI) and laser engraved with your own unique IGI Identification Number and SKY and LIVI logo.  Every diamond also comes with a certificate of authenticity.  

Charity Partner - Look Good Feel Better

As part of her commitment to give back and do more, SKY and LIVI will donate $100 from every diamond sale to our charity partner, Look Good Feel Better. Friends and family can also show their support by purchasing a silver SKY and LIVI lavender macrame logo bracelet accented with a micro diamond; $10 from every bracelet sale will also be donated. For more information about Look Good Feel Better visit www.lookgoodfeelbetter.org.  Look Good Feel Better is dedicated to improving the self-esteem and quality of life of people undergoing treatment for cancer. 

For more information visit us at:

Media Contact:

www.skyandlivi.com 

Rebecca Moskal

www.facebook.com/skyandlivi 

rebecca@communique-la.com

www.twitter.com/skyandlivi 

p. 646.245.1263



SOURCE SKY and LIVI



RELATED LINKS
http://skyandlivi.com
http://www.lookgoodfeelbetter.org

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