SkyBox(TM) Rookie(TM) Fridge Brings Personality to the Party

Maytag Introduces Ultimate Mini-Fridge at Home Depot Stores Beginning Nov. 22

Nov 23, 2004, 00:00 ET from Maytag

    NEWTON, Iowa, Nov. 23 /PRNewswire/ -- Are you fed up with the beer and
 soda being relegated to a cooler in the garage during the holiday season
 because the big white rectangle in the kitchen -- the refrigerator - is filled
 with turkey leftovers and tins of half-eaten pies? Do you want a way to make
 sure it's always within arm's reach when the game is on the big screen?
     Well finally, from the dependable folks at Maytag, there's a product able
 to solve this century-long conundrum. It's called the SkyBox(TM) Rookie(TM)
 Fridge -- the ultimate mini-fridge that not only has room for four cases of
 your favorite beverage, but also is cool enough to display your favorite
 sports team backlit on the front door. Get out of the garage and into the game
 room by adding the SkyBox Rookie Fridge to the "can't live without" list of
 home appliances.
     The SkyBox Rookie Fridge, which will be available beginning Nov. 22 at The
 Home Depot stores nationwide, includes a striking backlit front display panel
 available with slide-in team logo options from colleges, the NFL, NBA, NHL,
 MLB and NASCAR drivers. In all, more than 250 sports branding kits available,
 with more on the way including kids, entertainment and family options.
     For convenience and mobility, the SkyBox Rookie Fridge includes four
 heavy-duty casters to roam the unit from room to room. Also featured is a
 nifty flip-top storage bin for bowls of snacks or to keep your favorite
 beverages on ice at the center of the party.
     "The Rookie Fridge is guaranteed to take center stage in your dorm, office
 or home," says Fred Lowery, product director of strategic initiatives for
 Maytag Corporation. "The backlit front panel is the perfect way for you to
 show support of your favorite teams throughout the year. Plus, it's easy to
 move around, so carting it from room to room is a cinch."
     The SkyBox Rookie Fridge measures about 38 inches high and 20 inches wide
 and is specially designed to fit longneck bottles and 12-ounce cans at the
 same time. The overall capacity is 2.8 cubic feet, enough to hold four cases
 of ice-cold beverages. The exterior is available in a pitch black finish. An
 8-foot power cord allows for around-the-room operation, or unplug the unit and
 turn the flip-top top into a beverage bin complete with ice and drinks for
 easy grab-and-go serving.
     The Rookie Fridge is now exclusively available at The Home Depot and at , but will be sold at Maytag Home Appliance
 Centers and Maytag Stores later this year. The estimated retail price is $199.
 The customized sports panels are sold separately for $29 online at .
     The Rookie Fridge represents an extension of the SkyBox family, which
 originated earlier this year with the SkyBox(TM) by Maytag(TM) beverage vendor
 -- a personalized vending machine for the home that also offers custom panels.
     For more information on the SkyBox Rookie Fridge or the SkyBox Vendor,
 visit .
     About Maytag
     For the better part of a century, Maytag(R) appliances have been
 synonymous with dependability and quality. Based in Newton, Iowa, Maytag
 offers a full line of high-performance appliances that you can depend on --
 including the Maytag(R) Neptune(R) Drying Center, the two-in-one dryer to meet
 your laundry needs, the Maytag(R) Neptune(R) Top-Load washer, the Maytag(R)
 Wide-by-Side(TM) refrigerator, the Maytag(R) Double Oven Free-Standing range
 and the Maytag(R) Jetclean(R) II dishwasher, the world's first and only
 dishwasher with three full racks. For more information on any Maytag appliance
 or to purchase an appliance online, visit .
      Doug Terfehr
      Carmichael Lynch Spong
      (612) 375-8524
      Jill Hair
      Maytag Corporation
      (641) 787-7352