Sequel to the Award-Winning Franchise Introduces All-New Cast of Playable

Characters, 3D Gameplay, Multiplayer Gameplay and Additional Replay Value

    FOSTER CITY, Calif., Sept. 27 /PRNewswire/ -- Sony Computer Entertainment
 America Inc. announced today the launch of Sly 3: Honor Among Thieves(TM), a
 comedic crime caper, action-adventure game designed exclusively for the
 PlayStation(R)2 computer entertainment system.  Created by Seattle-based
 developer Sucker Punch Productions, Sly 3: Honor Among Thieves builds upon the
 award-winning Sly Cooper franchise with an all-new animated adventure allowing
 players to join Sly and his crew as they struggle against new villains and old
 adversaries in an effort to recover the Cooper family fortune.  Showcasing
 Sucker Punch's signature toon-shaded artistic style and outstanding
 storytelling, Sly 3: Honor Among Thieves returns for Sly's most elaborate
 heist with a variety of new gameplay features, including eight playable
 characters, 3D gameplay, challenging co-op and head-to-head multiplayer games,
 new vehicles, mini-games, disguises, enhanced combat move sets and much more.
     "Sucker Punch developed a game that will once again attract PlayStation 2
 fans of all ages, while providing additional challenges and more in-depth
 gameplay to suffice hardcore gamers," said Grady Hunt, senior producer,
 product development, Sony Computer Entertainment America.  "While we've stayed
 true to the aspects of the Sly Cooper franchise players love, we've also added
 a breadth of new features, sophisticated humor, deeper character development
 and extensive replay value to deliver an innovative, yet true platform
 gameplay experience."
     Sly 3: Honor Among Thieves begins with Sly and his crew in disarray and
 struggling with setbacks.  Bentley was crippled in the final battle with
 Clockwerk at the end of Sly 2: Band of Thieves and confined to a wheelchair,
 and Murray, feeling responsible for Bentley's tragic accident, has quit the
 team and chosen a path of non-violence and solace.  Meanwhile, Sly learns of a
 secret family vault that houses the amassed Cooper family fortune.  Upon
 arriving at this hidden location, Sly discovers another enemy group attempting
 to steal the Cooper fortune.  Sly and Bentley quickly realize they will need
 considerable help to defeat this new rival.  Their recruiting starts with
 Murray, and once back on-board, Sly, Murray and Bentley set out to enlist some
 new and familiar faces in an effort to pull off a World Class heist.
     True to the evolution of the Sly Cooper franchise, Sly 3: Honor Among
 Thieves showcases Sucker Punch's critically acclaimed comic-book inspired
 graphics mixed with a unique combination of stealth and platforming action
 that has made the previous titles in the series achieve "Greatest Hits"
 status.  Set in exotic and remote locations including China, the Australian
 Outback and Venice, Italy, players will be drawn into visually stunning worlds
 that are more dense and interactive than previous installments.  In addition
 to taking on the evolving-roles of Sly and his two partners in crime, Murray
 and Bentley, gamers will experience a fresh cast of some new and familiar
 playable characters each with their own distinct move set, including franchise
 favorites Inspector Carmelita Fox and the Lounge Lizard Dimitri.  Sly 3: Honor
 Among Thieves also takes the "heist" gameplay mechanic introduced in Sly 2:
 Band of Thieves(TM) to the next level as team missions are built around the
 playable characters on-screen simultaneously collaborating rather than
 switching off between characters.
     Sly 3: Honor Among Thieves also includes 3D glasses, where, in certain
 areas of the game, players can opt to play in 3D. The introduction of 3D
 allows players to experience an unprecedented amount of depth and realism, as
 they watch objects fly off the screen and characters and environments come to
 life.
     Players hungry for a more in-depth gameplay experience will have the
 opportunity to complete Master Thief Challenges and replay missions, thus
 providing an opportunity to sneak around an environment again using
 alternative moves and disguises in order to achieve even higher Master Thief
 ratings.  The added replay value also will allow players to replay the
 majority of missions in 3D and locate special objectives and rewards.  In the
 new multiplayer mode, players will play head-to-head and cooperative missions
 that have their own special power-ups.
     To prepare for this holiday season, Sly 3: Honor Among Thieves is
 receiving full marketing support in the following categories to extend
 consumer awareness for this genre-breaking title.
 
     National Broadcast/Cable Advertising Campaign
     The television campaign for Sly 3: Honor Among Thieves kicked off the week
 of 9/19 with a campaign airing on kids and youth-oriented networks.  The spots
 will run in various time slots on broadcast, cable and syndicated programming
 continuing through the holiday season.  A total of three different executions
 will air on targeted programming with spots on Cartoon Network, Fox, TBS, USA
 Network and Nickelodeon.  Cartoon Network also will run an integrated on-air
 sweepstakes for Sly 3: Honor Among Thieves.  This promotion will run in a two-
 week window and highlight Sly's stealthy nature.  Cartoon Network will also
 create a custom mini-site for demos, sweepstakes, prizing information and a
 game review.
 
     National Print/Online Advertising Campaign
     To support the mainstream appeal of Sly 3: Honor Among Thieves, a targeted
 print advertising campaign, will reach more than 15 million readers through a
 wide variety of publications including EGM, Game Informer, Nickelodeon,
 National Geographic Kids, Disney Adventures, Family Fun and many more.  In
 addition, an aggressive online advertising campaign will include over 89
 million impressions through outlets such as Yahooligans, IGN.com, Neopets.com,
 Disney.com and many more.  Finally, an integrated web scavenger hunt targeted
 at the younger consumer can be viewed at www.slymask.com.  This campaign
 entails a search for Sly's mask through a variety of mediums with the winner
 taken on a trip to Alcatraz -- for a true crime tour.
     The independent Entertainment Software Rating Board (ESRB) has rated
 Sly 3: Honor Among Thieves "E 10+".  For more information about the ESRB visit
 www.esrb.org.
 
     About Sony Computer Entertainment America Inc.
     Sony Computer Entertainment America Inc. continues to redefine the
 entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
 the PlayStation(R)2 computer entertainment system and the PSP(TM)
 (PlayStation(R)Portable) system.  The PlayStation 2 computer entertainment
 system is set to revolutionize the home entertainment market, offering the
 most compelling interactive content and the capability to be used as a network
 terminal in the coming broadband era.  PSP is a new portable entertainment
 system that allows users to enjoy 3D games, with high-quality full-motion
 video, and high-fidelity stereo audio.
     Recognized as the undisputed industry leader, Sony Computer Entertainment
 America Inc. markets the PlayStation family of products and develops,
 publishes, markets and distributes software for the PS one game console, the
 PlayStation 2 computer entertainment system and the PSP system for the North
 American market. Based in Foster City, Calif.  Sony Computer Entertainment
 America Inc. serves as headquarters for all North American operations and is a
 wholly owned subsidiary of Sony Computer Entertainment Inc.
 
     About Sucker Punch Productions
     Sucker Punch Productions creates innovative games featuring award winning
 characters, artwork, and technology for the PlayStation(R)2 computer
 entertainment system. The Seattle based studio is the creator of the Sly
 Cooper series of action-adventure games- which have received IGDA and AIAS
 awards for "Original Game Character of the Year," "Outstanding Achievement in
 Animation," and "Outstanding Achievement in Art Direction."  Sucker Punch's
 next big title, Sly 3: Honor Among Thieves, is on store shelves September 27,
 2005.  Additional information can be found on the company's Web site at
 http://www.suckerpunch.com/ .
 
 

SOURCE  Sony Computer Entertainment America Inc.