Smallest off-Venue in the World at Iceland Airwaves

REYKJAVIK, Iceland, November 1, 2012 /PRNewswire/ --

4 days, 16 bands and an audience of two, Inspired by Iceland live stream  intimate gigs to a global audience

Inspired by Iceland are showcasing 16 of the most unique Icelandic musicians on a unique stage during Iceland Airwaves - the most popular Indie music festival in the Northern hemisphere.

     (Photo: http://photos.prnewswire.com/prnh/20121101/573116 )

Eldhús: Little House of Music will be positioned in the heart of Reykjavik, and is the smallest gig venue in the world with a capacity of 5 people including the band. The off-venue will act as a platform to showcase the best in Icelandic music talent and cultural influence.

Over four days the 16 artists including Olafur Arnolds, SÓley and Valdimar will perform intimate gigs to an audience of two inside the house. These concerts will be live streamed online to a global audience and on a large screen to festival-goers in the centre of Reykjavik.

The house acts as part of a wider campaign from Inspired by Iceland welcoming submissions for a name that better describes the island. Each artist or band has shared the name they think better represents Iceland. Names included 'BarbaraStreisland' from musician Hermigervill, Country-That-I-Love-The-Most-Land from singer-songwriter Sóley and Best-Place-To-Grow-A-Beard-Land from Prins Póló.

Hermigervill is one of Iceland's most innovative electronic musicians and contemporary artists:

'Iceland is like one big family. Everyone on the music scene is friends with everyone else and we all work and collaborate with each other. The country is conducive to creativity and making music.'

Visitors to the house will be encouraged to contribute their own names and stories, which will be displayed at Eldhús and shared on Inspired by Iceland's social channels.

Inga Hlín Pálsdóttir, Director, Marketing & Visit Iceland at Promote Iceland says:

"Eldhús: Little House of Music will allow festival-goers to experience Iceland from a wide range of unique perspectives and engage closely with Icelandic music culture as well as giving people a once-in-a-lifetime gig experience. This unique venue has been designed to encompass traditional Icelandic charm."

Further Info

In August 2012 the Inspired By Iceland campaign asked people a simple question: What would you name Iceland if this was your first glimpse? _ _ _ _ Land? and in just 3 weeks over 10,000 responded.

Many of those who contributed suggested that the name Iceland was misrepresentative and that another name may better reflect the country.

To encourage further involvement from visitors to Iceland a naming booth has been installed at Keflavik airport where visitors are actively encouraged to share what Iceland is to them: name and all. A brand new naming page is now visible on the http://www.inspiredbyiceland.com website and the most popular contributions can be viewed along with the latest videos and images from the campaign.

The conversation will also be available on The Inspired by Iceland Facebook and Twitter pages.

Notes to editors

Inspired by Iceland campaign is a public private act - between the Icelandic government, City of Reykjavik, Icelandair, the Travel Industry Association and the Federation of Trade & Services. Around 130 companies are involved. Promote Iceland is the developer and the executive of the campaign.

Contact:

Inspired By Iceland http://www.inspiredbyiceland.com

Promote Iceland http://www.promoteiceland.is

Islenska http://www.islenska.is

The Brooklyn Brothers http://www.thebrooklynbrothers.com

For further information please contact Nathan Woodhead at The Brooklyn Brothers on +44-207-734-3007 or email Iceland@thebrooklynbrothers.com

SOURCE Inspired by Iceland




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