smart Arrivals Series Lands at JFK Airport Art Exhibition

Oct 04, 2004, 01:00 ET from smart USA

    MONTVALE, N.J., Oct. 4 /PRNewswire/ -- smart, the popular European
 carmaker, premieres its new initiative, the smart starts program with the
 sponsorship of Terminal Five at JFK's TWA Terminal, which is reopening for a
 four-month-long art exhibition on October 1st.  smart starts is designed to
 promote events that showcase emerging artists and creative thinkers across all
 artistic mediums and will serve as the platform for a select group of Terminal
 Five artists, together referred to as the 'Arrivals'.
     "Terminal Five is the perfect environment to launch our smart starts
 initiative as it combines our innovative and creative brand with this
 innovative and creative art exhibition in the bastion of out-of-the-box
 thinking, New York City," says David Schembri, vice president of smart USA.
 "smart is a young brand that wants to position itself where dreams begin. The
 smart brand stands as an example of what is possible when new ideas are
 embraced, cultivated and incubated. We are excited at the prospect of exposing
 these talented individuals to a broader audience," Schembri says.
     "Terminal 5 is pleased to join forces with such a prestigious and
 innovative transportation partner as smart," says Terminal Five curator,
 Rachel Ward.  "The smart Arrivals program is a unique aspect of the exhibition
 in that it will provide a select number of emerging artists with their first
 opportunity to take part in an event of this scale. Thanks to smart, we are
 looking forward to launching careers at Terminal Five."
     The smart Arrivals series, at Terminal Five, is a forum for emerging
 artists from all over the world who are given privileged space in the Terminal
 to showcase their work. The series includes temporary projects including
 lectures, installations, music and dance performances, fashion and design
 events, and more.
     The strongest link between smart and Terminal Five is the core value they
 share -- the celebration of the relationship between transportation and
 design. Since its opening in 1962, the highly stylized historical landmark has
 become known as a symbol of the democratization of air travel. This idea of
 accessible style coupled with spirited adventure has defined smart since its
 launch in 1998.
     Two smart fortwos will be a featured exhibit at Terminal Five but this is
 not the only place where smarts can be found on display. The fortwo is the
 only vehicle still in production that holds the esteemed distinction of being
 on permanent display at the Museum of Modern Art in New York City - a tribute
 to its original style and eye-catching vehicle shape.
     The U.S. market is scheduled to get smart's unique engineering and design
 in 2006 with the smart utility vehicle, formore.  This smart formore will
 bring the brand's zesty character into one of the market's most popular
     smart ( is a premium small car manufacturer and is
 part of the Mercedes Car Group business unit of DaimlerChrysler.  smart is
 currently available in over 30 overseas markets with sales of 123,500 units in
 2003.  smart USA, based in Montvale, New Jersey is responsible for the U.S.
 sales and marketing of the brand that will launch a new product, the smart
 formore, designed specifically for this market in 2006. Photos of smart models
 are available at