Global Smart TV and Streaming Media Devices Markets, Forecast to 2021, a part of Frost & Sullivan's Digital Media Growth Partnership Service program, finds that the smart TV market, which stood at 190 million devices in 2016, will grow at a compound annual growth rate of 5.1 percent between 2016 and 2021, even as the price per unit steadily decreases. Google, with 33.1 percent share, will lead the streaming media devices market, followed by Apple with 31.7 percent and Roku with 15.2 percent.
For complimentary access to more information on this analysis and to register for a Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan's thought leaders, please email Anna Zanchi, Corporate Communications: email@example.com
While the streaming media devices and smart TV market is meeting consumer expectations in terms of ease of viewership and usability, it has not yet been able to offer a unified and intuitive search facility. Further, frequent updates are required to make the user interface of consumer-facing devices seamlessly operable. As a result, consumers find it difficult to use the devices to their full potential, which, in turn, can dampen interest in these services.
"The primary screen will continue to play a dominant role in content consumption, but content will increasingly be discovered and played back from devices other than the set-top box," observed Digital Media Research Analyst V Aravindh. "The key to capitalising on this demand is to refine user experience and content inventory on connected devices to be at par with the quality and consistency of a fully managed experience."
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion
Corporate Communications – Europe
P: +39.02.4851 6133
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/smart-tv-and-streaming-media-device-manufacturers-look-to-collaborate-as-competition-intensifies-300412385.html
SOURCE Frost & Sullivan