smart utility vehicle to Be Called smart formore

Vehicle Will Be Launched in the US in 2006

Jan 20, 2004, 00:00 ET from smart USA

    MONTVALE, N.J., Jan. 20 /PRNewswire/ -- The smart utility vehicle (suv),
 scheduled for launch in 2006, will bear the name smart formore. This vehicle
 will also mark the company's entrance into the US market. With the
 introduction of the new model, suited to all roads and driving conditions,
 smart will be represented in the world's largest automotive market for the
 first time. The four-wheel drive smart formore will also be launched in the
 company's other core markets.
     Starting in 2006, the smart formore will be built in the DaimlerChrysler
 plant in Juiz de Fora, Brazil. The plant has a capacity of 60,000 cars per
 year. In a full sales year, smart plans to sell half of these in the USA and
 half in its other core markets.
     "With the smart formore we will be applying the typical smart
 characteristics of innovation, functionality and joie de vivre to the SUV
 sector. The new smart model will be a distinctive vehicle, unique in the
 market -- enough so that we translate 'suv' as 'smart' utility vehicle,"
 explained Andreas Renschler, President of smart gmbh. "The smart formore will
 provide a driving experience loaded with adrenaline -- off road as well as on
 -- expressive design and a high utility value. It is the ideal model to launch
 the smart brand in the US market."
                              smart Naming Concept
     With the name smart formore, smart is following the naming logic which it
 began with the four-seater forfour. The basic principle of this logic is to
 give names which have a direct connection to the uses of each vehicle.
 Therefore from 2006 the smart formore will be added to the range of new smart
 model names: the smart fortwo coupe, smart fortwo cabrio and smart forfour.
 The smart roadster and smart roadster-coupe are to retain their original,
 well-known names, since these already describe what all smart models have to
 offer -- sheer driving pleasure.
  A drawing of the smart formore -- and photos of all other smart models -- is
                      available at
     smart ( is a premium small car manufacturer, which is part
 of the Mercedes Car Group business unit of DaimlerChrysler.  Celebrating its
 fifth anniversary, smart is currently available in almost thirty overseas
 markets with sales of 123,500 units in 2003.
     smart USA, based in Montvale, New Jersey is responsible for the U.S. sales
 and marketing of the brand that will launch the smart formore, designed
 specifically for this market in 2006.