MONTVALE, N.J., Jan. 20 /PRNewswire/ -- The smart utility vehicle (suv),
scheduled for launch in 2006, will bear the name smart formore. This vehicle
will also mark the company's entrance into the US market. With the
introduction of the new model, suited to all roads and driving conditions,
smart will be represented in the world's largest automotive market for the
first time. The four-wheel drive smart formore will also be launched in the
company's other core markets.
Starting in 2006, the smart formore will be built in the DaimlerChrysler
plant in Juiz de Fora, Brazil. The plant has a capacity of 60,000 cars per
year. In a full sales year, smart plans to sell half of these in the USA and
half in its other core markets.
"With the smart formore we will be applying the typical smart
characteristics of innovation, functionality and joie de vivre to the SUV
sector. The new smart model will be a distinctive vehicle, unique in the
market -- enough so that we translate 'suv' as 'smart' utility vehicle,"
explained Andreas Renschler, President of smart gmbh. "The smart formore will
provide a driving experience loaded with adrenaline -- off road as well as on
-- expressive design and a high utility value. It is the ideal model to launch
the smart brand in the US market."
smart Naming Concept
With the name smart formore, smart is following the naming logic which it
began with the four-seater forfour. The basic principle of this logic is to
give names which have a direct connection to the uses of each vehicle.
Therefore from 2006 the smart formore will be added to the range of new smart
model names: the smart fortwo coupe, smart fortwo cabrio and smart forfour.
The smart roadster and smart roadster-coupe are to retain their original,
well-known names, since these already describe what all smart models have to
offer -- sheer driving pleasure.
A drawing of the smart formore -- and photos of all other smart models -- is
available at http://media.smart.com.
smart (www.smart.com) is a premium small car manufacturer, which is part
of the Mercedes Car Group business unit of DaimlerChrysler. Celebrating its
fifth anniversary, smart is currently available in almost thirty overseas
markets with sales of 123,500 units in 2003.
smart USA, based in Montvale, New Jersey is responsible for the U.S. sales
and marketing of the brand that will launch the smart formore, designed
specifically for this market in 2006.
SOURCE smart USA