NEW YORK, NY, Aug 12, 2015 /PRNewswire/ - SmartCard Marketing Systems (OTCBB: SMKG) has selected award-winning beacon provider Kontakt.io as the infrastructure backbone to it's upcoming beacon integration into Genorocity.com, bringing best in class proximity solutions to its marketing platform. The platform has an existing geo-sourcing solution which determines the user's location for their profile, but doesn't have the accuracy and low energy draw of beacons, which is why they've added this exciting new technology to the local deals service. Genorocity gives large enterprise businesses, retailers, and event management companies a new approach which delivers big data analytics in real-time. The beacon technology of Kontakt.io provides user control of the beacons which creates a powerful managed media utility with the Genorocity.com ecosystem giving users full control. The offering will also allow merchants to self-monitor and evaluate live response from their campaigns and target customers by near and far range offers to gather data by individual and pooling users identifying response by device type such as PC, Mobile OS and device types (IOS, Android, BlackBerry, & Windows).
CEO Massimo Barone stated, "We continue to build up our product offering impressing on new media utilities that offer merchants results. The Beacons will allow our clients to actively manage their events and properties in real-time, with deep and critical knowledge of where their clients are in a location as well as the capacity to create hyper-targeted campaigns based on an individual's or items presence in a store, venue, or event space. Combining beacon technology with Generocity is a win-win for our customers and for our investors, giving us an increasingly strong USP that will help us develop our business even more quickly."
Kontakt.io's CEO and Co-Founder Szymon Niemczura added, "Kontakt.io is an enterprise-level beacon hardware and software solution that's in use by more than 10,000 clients all around the globe. We've had successful deployments with brands like Carrefour, McDonalds, and many others, and that same useful functionality and reliability will be sure to bring incredible value to Generocity's customers as well."
About SmartCard Marketing Systems (OTCBB:SMKG)
SmartCard Marketing Systems Inc. develops EMV Payment, Check21, Mwallet & Incentive solutions for Issuer & Acquirer Banks, Telecom & Global Enterprise with Retail and Ecommerce Merchant portfolio. SmartCard enables their channel by bringing their merchants the best available technology enabled Multi-OS devices and E-commerce in a licensing & transaction based SAAS model.
Kontakt.io helps build the world's best proximity solutions. Our platform puts the real world in contact with the Internet of Things by connecting devices with proximity awareness to the cloud. Kontakt.io goes beyond beacons to do this, and has a full suite of innovative technology, starting with bluetooth low energy beacons and moving on with a variety of other hardware and software technologies, and we make it simple for any business or serious hobbyist to create the Bluetooth application or business of their dreams.
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SOURCE Smart Card Marketing Systems Inc (SMKG)