SAO PAULO, April 5, 2013 /PRNewswire/ -- GOL Linhas Aereas Inteligentes S.A. (BM&FBOVESPA: GOLL4 and NYSE: GOL), (S&P: B, Fitch: B-, Moody's: B3), the largest low-cost and low-fare airline in Latin America, hereby announces that SMILES, its subsidiary that manages the Smiles Program, has formed partnerships with two major retail chains, Polishop and Cybelar.
Clients of either chain who are registered with their respective relationship programs, will be able to accumulate points with SMILES. "Partnerships such as these add value and attractiveness to our program," explained Leonel Andrade, CEO of SMILES.
According to Andrade, "Polishop is a multichannel company with more than 170 stores throughout Brazil, which works with differentiated products, while Cybelar has more than 150 stores and aims to become the regional furniture and home appliance retail leader in the interior of Sao Paulo state."
The miles accumulated in SMILES can be redeemed for air tickets, called prize tickets, for flights throughout Brazil, Latin America and the Caribbean and to the five continents through GOL's partner airlines. With the new purchasing platform, SMILES Shopping, it is also possible to redeem items such as electronic equipment, tickets for shows, home appliances, furniture, toys, household items and perfumery, among others.
Information regarding Smiles are available on the website (www.voegol.com.br/smiles).
CONTACTS INVESTOR RELATIONS Edmar Lopes - CFO Andre Carvalho - Planning and IR Manager Gustavo Mendes - Investor Relations Jenifer Nicolini - Investor Relations Phone: (11) 2128-4700 E-mail: email@example.com Website: www.voegol.com.br/ri Twitter: @GOLinvest
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ABOUT GOL LINHAS AEREAS INTELIGENTES S.A.
GOL Linhas Aereas Inteligentes S.A. (Bovespa: GOLL4 and NYSE: GOL), the largest low-cost and low-fare airline in Latin America, offers around 970 daily flights to 65 destinations in 10 countries in South America, Caribbean and the United States under the GOL and VARIG brands, using a young, modern fleet of Boeing 737-700 and 737-800 Next Generation aircraft, the safest, most efficient and most economical of their type.
SOURCE GOL Linhas Aereas Inteligentes S.A.