Smoothie Makers Blend Design With Innovation

Back to Basics(TM) Introduces Four New Smoothie Maker Models at the

International Home & Housewares Show in Chicago

Mar 19, 2004, 00:00 ET from Back to Basics

    CHICAGO, March 19 /PRNewswire/ -- International Home & Housewares Show
 exhibitor Back to Basics(TM)(Booth #S1657) exemplifies the theme of this
 year's show at the McCormick Place in Chicago -- "It's more than life.  It's
 life, styled."  The housewares company's popular smoothie makers are a prime
 example of the emerging importance of design and innovation, and how consumers
 are responding to these key elements.
     Since first introduced in 2001, Back to Basics' smoothie makers have
 contributed to bringing a spotlight to the blender category by giving
 consumers increased functionality and ease of use.  "Rarely does a product
 come along that has such universal appeal and widespread acceptance," said CEO
 and smoothie maker innovator Tom Daniels.  "Smoothie makers are simply better
 than blenders -- what they should have been 50 years ago.  The combination of
 a unique dispenser valve, stir stick and powerful motor allow for quick,
 mess-free preparation of the consumer's drink of choice at home."
     Offering new designs and price points, Back to Basics is introducing
 several smoothie maker models for 2004 at the International Home & Housewares
 Show, including:
      *  Professional/Brushed Chrome -- MSRP $119; Chrome -- MSRP $149
      *  Signature/Stainless -- MSRP $69
      *  Smoothiccino(TM) Maker/MSRP $34.99
      *  Margarita Maker/MSRP $34.99
     "Back to Basics now provides the market with a very broad range of
 smoothie makers to satisfy consumer design, color and style preferences at
 every price point," said Daniels.
     What began in 1971 with a few home canning and food storage products has
 grown into a dynamic and competitive housewares company.  Still true to the
 company's heritage, today Back to Basics Products Inc. designs, develops,
 markets, and distributes kitchen countertop appliances that make food
 preparation easy and enjoyable, focusing on the principle of "back to things
 that work."  The privately held Inc. 500 company (2003) combines innovation
 and program marketing to deliver on the company's promise of Family, Food and
 Fun.  For more information, visit
     (C)2004 Back to Basics Products, Inc. Back to Basics and Smoothiccino are
 trademarks of Back to Basics Products, Inc. in the United States and other
 countries.  All other brand and product names are trademarks or registered
 trademarks of their respective companies.

SOURCE Back to Basics