2014

Snap Interactive Announces April 2014 Subscriber Growth

NEW YORK, May 2, 2014 /PRNewswire/ -- Snap Interactive, Inc. ("SNAP" or the "Company") (STVI), a leading online dating site developer and owner of AYI.com, today announced April subscriber growth.

Highlights:
* Active subscriber count increased 20% YTD from approximately 77,700 as of December 31, 2013 to approximately 93,000 as of April 30, 2014;
* New subscription transactions increased 42% YTD through April 30, 2014 as compared to the same period in 2013; and
* New subscription transactions in April 2014 increased 36% as compared to April 2013.

SNAP's Chief Executive Officer, Clifford Lerner, commented, "April continued AYI.com's recent performance, with five consecutive months of subscriber growth. We are excited to see our 2013 investments in AYI's feature-set continuing to pay off in 2014."

Lerner continued, "The increase in subscribers can also be attributed to our investment in our analytics capabilities.  Our process of constant experimentation, supported by real-time analytics, continues to drive AYI.com user conversions, ultimately leading to better returns on our marketing spending and corresponding subscriber growth."

SNAP's Chief Operating Officer Alex Harrington added, "SNAP continues to grow with very efficient marketing. We expect to see the impact of this growth in the upcoming months as subscription revenue from these transactions is recognized."

Photo - http://photos.prnewswire.com/prnh/20140502/83257 

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms. SNAP's flagship brand, AYI.com is one of the largest social and mobile dating applications on the Internet and offers a completely integrated Facebook, iPhone, Android and Web dating application. AYI.com's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections.

For more information on SNAP, please visit http://www.snap-interactive.com/, its online dating blog at http://www.ayi.com/dating-blog, on Facebook at http://www.facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI.com® is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to achieve break-even cash flow; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers or new subscription transactions; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the social dating marketplace; and circumstances that could disrupt the functioning of the Company's application and websites.  In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

PR Contact: Joanna Barber, jbarber@snap-interactive.com, 212-967-5120 ext. 111
IR Contact: Stephen Hart, Hayden IR, hart@haydenir.com, 917-658-7878

 

Photo - http://photos.prnewswire.com/prnh/20140106/NY40492LOGO

SOURCE Snap Interactive, Inc.



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