Snap Interactive Announces Subscriber Gains in September 2013

NEW YORK, Oct. 2, 2013 /PRNewswire/ -- Snap Interactive, Inc. (OTCQB: STVI) (or "SNAP" or the "Company"), owner of AYI.com, announced today that the number of active subscribers on AYI.com increased 2.5% during the month of September 2013, signifying the first monthly increase in active subscribers in 18 months (since March 2012).

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SNAP's Chief Executive Officer Clifford Lerner commented, "We ended September 2013 with approximately 77,000 active subscribers, up from 75,000 at the end of August 2013.  We believe that the number of active subscribers is a key operating metric, and we plan to increase this metric by increasing user acquisition campaigns, building a recognizable brand and increasing user engagement on AYI through the development of a superior feature set. In addition, new subscription transactions for September 2013 were at their highest level since October 2012. This is an important development in our transition as it signifies we are again growing the AYI.com brand."

SNAP's Chief Financial Officer Jon Pedersen added, "We are excited to see our active subscriber base growing again.  This shows that our social-based feature set around meeting singles through your friends and interests is gaining traction amongst our users.  We look forward to continuing to grow the AYI.com social dating brand and subscriber-base by further differentiating our feature-set from the competition."

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms.  SNAP's flagship brand, AYI.com is one of the largest social and mobile dating applications on the Internet and offers a completely integrated Facebook, iPhone, Android and Web dating application. With 51% of singles reporting 'bad' experiences when meeting people online, AYI.com's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections. For more information on SNAP, please visit http://www.snap-interactive.com/, its online dating blog at http://www.ayi.com/dating-blog, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI.com® is a registered trademark of Snap Interactive, Inc.

PR Contact:
Kayla Inserra
Kayla@specopscomm.com
919-601-2247

IR Contact:
IR@snap-interactive.com

Stephen Hart
Hayden IR
hart@haydenir.com
917-658-7878

Forward-Looking Statements

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: general economic, industry and market sector conditions; the Company's ability to generate and sustain increased revenue levels and achieve profitability in the future; the Company's ability to manage its growth, including attracting and retaining qualified employees; the Company's ability to obtain additional capital or financing to execute its business plan; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating industry; the ability to develop, establish and maintain a strong brand; the ability to generate and sustain increased revenue levels and achieve profitability in the future; the Company's reliance on the Facebook platform to run its application;  and circumstances that could disrupt the functioning of the Company's application and websites.  In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

SOURCE Snap Interactive, Inc.



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http://www.snap-interactive.com

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