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Snapette® Launches In-App Purchase Feature with Major Update to its Popular Local Shopping App for iPhone® and Android®

In-App purchase allows shoppers globally to buy products directly on mobile from local retailers around the world

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NEW YORK, Oct. 28, 2013 /PRNewswire/ -- Snapette, a business unit of PriceGrabber®, the first location-based fashion shopping application, announces a major update to its app for iPhone, iPod touch® and Android which enables users to purchase products directly on its mobile app and have items shipped to them anywhere, globally. Snapette originally launched in 2011 with a focus on helping shoppers find fashion products and sales from nearby stores, and enabling users to discover and get directions to local shopping finds. In the latest update, the Snapette app made the transition to a fully-featured commerce platform, allowing users to not only browse and discover the best products trending globally, but also purchase these items directly through the app.

(Logo: http://photos.prnewswire.com/prnh/20131028/LA04921LOGO)

(Logo: http://photos.prnewswire.com/prnh/20121212/LA28185LOGO)

"Snapette was first launched as a way for consumers to discover nearby fashion finds and drive them into local stores," says Jeff Goldstein, president of PriceGrabber®, which acquired Snapette earlier this year. "With the addition of in-app purchase, we are now enabling users to be able to purchase products from many of our retailer partners, making product discovery truly actionable." Snapette co-founder Jinhee Ahn Kim adds, "We have received overwhelming feedback over the past year that our users would love to purchase products from stores not just nearby their current location, but also from our partner retailers around the country and the world. Our retailers also wanted to be able to sell directly through the app."

With an easy-to-use interface and international shipping, Snapette will now allow users to seamlessly make purchases directly from the Snapette mobile app. Snapette is integrated with Braintree®, FedEx® and DHL® to enable its users to securely check out through the app and have products delivered to them anywhere around the world.

Snapette has 1.7 million users and has partnered directly with over 230 top brands and retailers to provide shoppers easy mobile access to information on nearby fashion products, stores and sales. Snapette was recently acquired by leading ecommerce site PriceGrabber to further strengthen its growing presence in mobile ecommerce and expand the PriceGrabber platform to more effectively reach fashion shoppers.

The Snapette app is available for free download on iPhone, iPod touch and Android at www.snapette.com/app.

About PriceGrabber®
PriceGrabber is a leading distributed ecommerce platform and shopping site that connects millions of shoppers each month with thousands of merchants. We reach our consumer audience via desktop and mobile devices through a network of over 400 digital publisher partners as well as through our owned and operated web properties.  Together with our distribution partners, we drive over $1 billion in annual sales for our retailer partners.  PriceGrabber's unique portfolio of business units, including the world's premier location-based mobile fashion app Snapette, provides brands and retailers with unparalleled marketing and sales opportunities to millions of active, qualified and ready to buy shoppers on a monthly bases.  PriceGrabber is a unit of CPL Holdings, LLC, and headquartered in Los Angeles, CA with operations across North America and in the United Kingdom.  Visit us at http://www.pricegrabber.com.

SOURCE PriceGrabber.com; Snapette



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http://www.pricegrabber.com

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