RYE BROOK, N.Y., Jan. 26 /PRNewswire/ -- Snapple, maker of the Best
Stuff on Earth, will showcase the metabolism-boosting powers of its Green
Tea in a 30-second spot airing during the biggest game on Earth -- Super
Bowl XLI. The ad is Snapple's first to air during the Super Bowl and
celebrates its new super premium line of Red, White, Green and Black teas.
The commercial, created by Cliff Freeman & Partners, follows a
tea-loving pilgrim on his quest for metabolic enlightenment, and highlights
EGCG, the natural antioxidant in Snapple Green Tea which has been proven to
help boost metabolism. It will air during the fourth quarter of the game.
"We're using this opportunity as a first-time Super Bowl advertiser to
deliver the 'good for you' message in a humorous way," said Bryan Mazur, VP
of Marketing for Snapple. "Consumers want teas with authentic taste, pure
ingredients and real, functional benefits. Even our approach to advertising
is real -- we didn't shoot our commercials on a back lot in Hollywood --
this Green Tea spot was shot on location in China, and we traveled to
Thailand and Africa for our White and Red Tea spots."
Snapple is the leader in the ready-to-drink tea category, and is known
for its extensive variety of delicious flavors. The new super premium line
of Snapple teas brings together great taste and health benefits. Snapple
Green Tea deliciously complements the Super Bowl smorgasbord by boosting
metabolism. Snapple White Tea, the Lightest Tea on Earth, offers a
delicate, refreshing flavor thanks to the baby tea leaves from which it is
made. Snapple Red Tea, naturally caffeine-free and made from the Rooibos
plant, contains protective antioxidants and Vitamin C, which contributes to
a healthy immune system -- especially helpful in cold climes like Chicago
and Indianapolis. Building on the success of these premium teas, the
company plans to launch a new line of classic black teas in March.
"Snapple created the ready-to-drink iced tea category as it is known
today," said Mazur. "Snapple super premium teas reflect current consumer
desires for natural beverages with real quality and real benefits."
Snapple's super premium line of White, Green and Red Teas is available
at major retailers, grocery and convenience stores nationwide in a 17.5
ounce bottle for a suggested retail price of $1.39. Green Tea flavors
include regular and diet Original, Mango and Asian Pear; Red Tea flavors
include Mixed Berry, Peach Pomegranate and Mandarin Tangerine; and White
Tea is available in Green Apple, Nectarine and Raspberry flavors. To learn
more about Snapple visit www.snapple.com.
Snapple is the leader in great-tasting premium beverages. Founded in
1972 by three childhood friends, Snapple got its start in Greenwich
Village, New York and is now available throughout the United States and 80
countries worldwide. Snapple prides itself on developing, producing and
marketing a wide variety of premium beverages, including ready-to-drink
iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for
its down-to-earth approach to marketing and its beloved spokeswoman, Wendy
"The Snapple Lady," Snapple continues to delight fans across the world. In
2003, Snapple made history by becoming the official iced tea of New York
City. For more information, visit www.snapple.com.
About Cadbury Schweppes Americas Beverages
Snapple is a leading brand in the beverage portfolio of Plano,
Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary
division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest
producers of soft drinks and premium beverages in the Americas. CSAB's
brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's, RC Cola, A&W
Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite,
Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo,
Orangina, IBC, Stewart's, Nantucket Nectars, and other well-known consumer
brands. For additional information on Cadbury Schweppes and its products,
SOURCE Cadbury Schweppes Americas Beverages