Snapple Scores with Super Premium Tea Ad During Super Bowl XLI Maker of the Best Stuff on Earth Highlights 'Good for You' Lineup of Green,

White, Red and Black Teas



    RYE BROOK, N.Y., Jan. 26 /PRNewswire/ -- Snapple, maker of the Best
 Stuff on Earth, will showcase the metabolism-boosting powers of its Green
 Tea in a 30-second spot airing during the biggest game on Earth -- Super
 Bowl XLI. The ad is Snapple's first to air during the Super Bowl and
 celebrates its new super premium line of Red, White, Green and Black teas.
     The commercial, created by Cliff Freeman & Partners, follows a
 tea-loving pilgrim on his quest for metabolic enlightenment, and highlights
 EGCG, the natural antioxidant in Snapple Green Tea which has been proven to
 help boost metabolism. It will air during the fourth quarter of the game.
     "We're using this opportunity as a first-time Super Bowl advertiser to
 deliver the 'good for you' message in a humorous way," said Bryan Mazur, VP
 of Marketing for Snapple. "Consumers want teas with authentic taste, pure
 ingredients and real, functional benefits. Even our approach to advertising
 is real -- we didn't shoot our commercials on a back lot in Hollywood --
 this Green Tea spot was shot on location in China, and we traveled to
 Thailand and Africa for our White and Red Tea spots."
     Snapple is the leader in the ready-to-drink tea category, and is known
 for its extensive variety of delicious flavors. The new super premium line
 of Snapple teas brings together great taste and health benefits. Snapple
 Green Tea deliciously complements the Super Bowl smorgasbord by boosting
 metabolism. Snapple White Tea, the Lightest Tea on Earth, offers a
 delicate, refreshing flavor thanks to the baby tea leaves from which it is
 made. Snapple Red Tea, naturally caffeine-free and made from the Rooibos
 plant, contains protective antioxidants and Vitamin C, which contributes to
 a healthy immune system -- especially helpful in cold climes like Chicago
 and Indianapolis. Building on the success of these premium teas, the
 company plans to launch a new line of classic black teas in March.
     "Snapple created the ready-to-drink iced tea category as it is known
 today," said Mazur. "Snapple super premium teas reflect current consumer
 desires for natural beverages with real quality and real benefits."
     Snapple's super premium line of White, Green and Red Teas is available
 at major retailers, grocery and convenience stores nationwide in a 17.5
 ounce bottle for a suggested retail price of $1.39. Green Tea flavors
 include regular and diet Original, Mango and Asian Pear; Red Tea flavors
 include Mixed Berry, Peach Pomegranate and Mandarin Tangerine; and White
 Tea is available in Green Apple, Nectarine and Raspberry flavors. To learn
 more about Snapple visit www.snapple.com.
     About Snapple
     Snapple is the leader in great-tasting premium beverages. Founded in
 1972 by three childhood friends, Snapple got its start in Greenwich
 Village, New York and is now available throughout the United States and 80
 countries worldwide. Snapple prides itself on developing, producing and
 marketing a wide variety of premium beverages, including ready-to-drink
 iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for
 its down-to-earth approach to marketing and its beloved spokeswoman, Wendy
 "The Snapple Lady," Snapple continues to delight fans across the world. In
 2003, Snapple made history by becoming the official iced tea of New York
 City. For more information, visit www.snapple.com.
     About Cadbury Schweppes Americas Beverages
     Snapple is a leading brand in the beverage portfolio of Plano,
 Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary
 division of Cadbury Schweppes plc (NYSE:   CSG). CSAB is one of the largest
 producers of soft drinks and premium beverages in the Americas. CSAB's
 brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's, RC Cola, A&W
 Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite,
 Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo,
 Orangina, IBC, Stewart's, Nantucket Nectars, and other well-known consumer
 brands. For additional information on Cadbury Schweppes and its products,
 visit www.brandspeoplelove.com.
 
 

SOURCE Cadbury Schweppes Americas Beverages

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