SNICKERS® Satisfies America's Hunger For More "Fan Guy" With Additional Air Time

Football Fans "Blown Away" by Latest 'You're Not You When You're Hungry' Ad Featuring Marilyn Monroe™

Feb 08, 2016, 07:00 ET from Mars, Incorporated

HACKETTSTOWN, N.J., Feb. 8, 2016 /PRNewswire/ -- Super Bowl 50 is over, but that isn't taking the wind out of the "fan guy's" sails.

After last night's debut of SNICKERS® latest "You're Not You When You're Hungry" commercial, the brand released a continuation of the scene featuring Eugene Levy playing the role of a stage hand tasked with making Marilyn Monroe's™ dress flap in the wind from the 1955 film, "The Seven Year Itch." A brand first, the additional content gives audiences a glimpse of what might have happened after one of Hollywood's most iconic moments wrapped for the day.

"You wouldn't have Hollywood history without the fan guy," said Levy. "It was an honor to portray one of Tinsel Town's forgotten heroes. Marilyn Monroe™ might've been looking down at him, but every guy in America was looking up to that stage hand."

A 15-second version of the content, created by BBDO New York, aired during the "The Late Show with Stephen Colbert" Super Bowl special Sunday, and a series of additional videos were also released on the official SNICKERS® YouTube page (http://bit.ly/SB50SNK).

"Our Super Bowl ad serves as the kick-off to SNICKERS® 2016 marketing campaign, so we wanted the storyline to extend beyond the game," said Allison Miazga-Bedrick, SNICKERS® Brand Director. "We had a lot of fun reprising one of the most iconic moments on the silver screen, and we thought it would be fun for fans to see what might have happened after the 'Seven Year Itch' shoot wrapped."

A HISTORY OF SUPER BOWL SUCCESS

SNICKERS®, which is an official NFL sponsor, has a rich history of advertising during the Super Bowl. The brand debuted the very first "You're Not You When You're Hungry" commercial featuring Betty White during Super Bowl XLIV in 2010, scoring big with fans and media and turning the campaign into an immediate success. Since then, SNICKERS® has featured dozens of celebrities and athletes around the world as part of the "You're Not You When You're Hungry" campaign, including Danny Trejo and Steve Buscemi in a "Brady Bunch"-themed commercial in 2015.

The new content is part of a fully integrated 360 campaign to reinforce the brand's connection to hunger satisfaction before, during, and beyond Super Bowl 50. For more information on SNICKERS® or the brand's Super Bowl 50 ad, fans should visit SNICKERS® on Facebook or Twitter.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

 

SOURCE Mars, Incorporated



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