Social and Mobile Services to be Offered in New FICO Analytic Cloud
App developers, business users and FICO partners can create, customize and deploy analytic services featuring real-time, mobile customer engagement
MIAMI, May 2, 2013 /PRNewswire/ -- FICO™ World – FICO (NYSE: FICO), a leading predictive analytics and decision management software company, today announced that the FICO® Adeptra® Mobile Services Platform will be offered as a service in the new FICO® Analytic Cloud, for creating, customizing and deploying powerful analytic-driven applications and services. The FICO Adeptra Mobile Services Platform enables app developers, business users and FICO partners to take advantage of the explosion in social media and mobile communication in order to address a broad range of challenges across industry.
Using services built on the FICO Adeptra Mobile Services Platform, businesses can communicate with customers in real time, using voice, SMS, mobile apps, email and social media channels such as LinkedIn, Facebook and Twitter. By contacting customers instantly using their preferred channel, a business can immediately resolve important matters such as identifying whether a credit transaction is fraudulent, confirming a payment plan with a customer, presenting the customer with an offer and fixing customer service issues. The SaaS platform offers greater flexibility, faster implementation times and efficient design and deployment of multi-channel customer interactions, with FICO's proven, high-performance and scalable software capable of handling thousands of such transactions per second.
"We've all grown to expect instant communications in whatever channel we, personally, prefer the most," said Tony McGivern, chief information officer at FICO. "This raises new questions for businesses about how to ensure customer engagement and loyalty. Now, with the FICO Analytic Cloud, businesses of all sizes and in every part of the world can create mobile services that drive every customer decision and action to resolution through the right channel, at the optimal moment, for the greatest impact."
"We are in the middle of a once-every-25-year shift to a new technology platform for growth and innovation," said Al Hilwa, program director, Application Development Software at IDC. "That platform is built on mobile devices and applications, it's built on cloud services, and it's built on big data analytics and social technologies. And every business with the ambition to compete and grow will need to make the shift in order to hang onto its customers."
The FICO® Analytic Cloud will spur Big Data innovation by giving application developers, business users and FICO partners around the world direct access to FICO's best-in-class analytics and decision management tools and technology. Built on open-source technologies and leveraging the latest industry standards, the FICO Analytic Cloud is designed to support data transportability and open modeling best practices. FICO will be rolling out components, including FICO® Adeptra® Mobile Services Platform, of the FICO Analytic Cloud throughout 2013. The solution will be available at http://www.ficoanalyticcloud.com.
FICO (NYSE: FICO) delivers superior predictive analytics solutions that drive smarter decisions. The company's groundbreaking use of mathematics to predict consumer behavior has transformed entire industries and revolutionized the way risk is managed and products are marketed. FICO's innovative solutions include the FICO® Score — the standard measure of consumer credit risk in the United States — along with industry-leading solutions for managing credit accounts, identifying and minimizing the impact of fraud, and customizing consumer offers with pinpoint accuracy. Most of the world's top banks, as well as leading insurers, retailers, pharmaceutical companies and government agencies, rely on FICO solutions to accelerate growth, control risk, boost profits and meet regulatory and competitive demands. FICO also helps millions of individuals manage their personal credit health through www.myFICO.com.
FICO: Make every decision count™.
For FICO news and media resources, visit www.fico.com/news.
Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this news release that relate to FICO or its business are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the success of the Company's Decision Management strategy and reengineering plan, the maintenance of its existing relationships and ability to create new relationships with customers and key alliance partners, its ability to continue to develop new and enhanced products and services, its ability to recruit and retain key technical and managerial personnel, competition, regulatory changes applicable to the use of consumer credit and other data, the failure to realize the anticipated benefits of any acquisitions, continuing material adverse developments in global economic conditions, and other risks described from time to time in FICO's SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2012 and its last quarterly report on Form 10-Q for the period ended March 31, 2013. If any of these risks or uncertainties materializes, FICO's results could differ materially from its expectations. FICO disclaims any intent or obligation to update these forward-looking statements.
FICO, Adeptra, and "Make every decision count" are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.
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