Social Media as a Currency for Coupons
As small businesses depend more and more on word-of-mouth referrals, harnessing the influential power of a social share as a form of currency can spark viral marketing.
MIAMI, March 5, 2013 /PRNewswire-iReach/ -- As small businesses depend more and more on word-of-mouth referrals, harnessing the influential power of a social share as a form of currency can spark viral marketing.
Inspired by PayWithATweet, the incredibly popular social payment system, Erik Sanchez, founder of TinManOilChange.com has asked the site's visitors to tweet, like, or plus-one an oil change coupon before it is displayed. And, since then, the traffic to the site's deals has skyrocketed.
"On the site, we provide all of the coupon's relevant details, and users socially pay to display the actual coupon image", said Sanchez who started TinManOilChange.com as a platform for oil change coupons, "This has resulted in increased business for the small service shop through word-of-mouth referrals as well as increased coupon redemption rates."
The site does not only help people save money on their auto maintenance but it also helps the small service shop down the street compete with the larger chains by making it easy for their customers to spread the word.
This is particularly important at a time when, according to Polk Research, the average age of vehicles on the road is at a record high. "One shop asked us to take down one of their coupons because they were overwhelmed by the response." he said.
And the effects are being felt across the nation.
"The larger service shops are feeling the pinch. We know this because their coupons are now including fees that they never included before – at lower price points. This can only mean one thing; the small shops are taking business away from the big boys." said Sanchez.
He also added, "With the increasingly competitive landscape in the auto service business, word-of-mouth marketing may not be just another option, it may be the only way to stay relevant."
Media Contact: Erik Sanchez Tinmanoilchange.com, 855-596-4422, firstname.lastname@example.org
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