NAPERVILLE, Ill., Aug. 20, 2015 /PRNewswire/ -- Ann Michaels & Associates, a leader in Customer Experience and Social Media Management programs, today announced it has expanded its social media monitoring services. The company has debuted eChatter, a social media background check solution designed initially for the law enforcement, human resources and legal professions. eChatter is a service offered by Ann Michaels to mine public posts on countless social media sites and publicly available online content.
Ann Michaels launched social media mining in 2007, almost exclusively for brands – allowing them to monitor their reputation and keep current with the buzz around a product or company. As the growth of social media continues to explode, professionals in the legal industry sought a product that could quickly gather public postings of an individual.
"We have helped brands use social media to better know their customers and to give them a view of the marketplace," said Kathy Doering, President of Ann Michaels & Associates. "We've been fielding questions, initially from the legal profession and human resources practitioners about our ability to capture the activity of social media users to get a better all-around knowledge of a person. Our services were expanded to meet these growing needs, which can be utilized in any industry. Our newest offering allows for us to capture public social media posts including pictures within a geographical area such as a neighborhood or public event. The service comprises not only technology tools and the monitoring know-how of the Ann Michaels team, but also the knowledge surrounding the changing dynamics of new and evolving social media networks.
"Keeping clients in compliance with all applicable laws is a hugely important factor and one we take very seriously," Doering said. "For any company to navigate the tricky legislative waters alone can be murky at best and downright disastrous at worst. We know the lay of the land because of our experience in social media and our initial work with the eChatter Program."
eChatter is available immediately. For more information, call 866-703-8238 or visit: www.e-chatter.net
About Ann Michaels & Associates
Ann Michaels & Associates has been providing customer experience measurement tools to clients across North America since 1998. A leader in mystery shopping and customer feedback services, AM&A realized the inevitable impact that social media would have in business. The company soon developed and launched a social media monitoring program for clients to monitor and measure brand reputation and customer satisfaction. The eChatter program encompasses more thorough social media research specific to individual social usage most beneficial to the legal, corporate, and human resources industries.
Contact: Thomas McFeeley, TJM Communications, for Ann Michaels & Associates, 219-213-0402, Email
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SOURCE Ann Michaels & Associates Ltd.