Social Media Club of Dallas Presents the Social Customer Care Panel

DALLAS, Aug. 14, 2012 /PRNewswire/ -- Social Media Club of Dallas, a premier networking and education organization dedicated to marketing and new media, along with platinum sponsor, Sprint, is proud to announce that its August 16th meeting will feature a panel of social customer care experts moderated by Bryan Person, Director of Social Insights for Social Dynamx. Bryan and panelists Tony Turnage of FedEx, Sean Valderas of Nokia and Mike Cearley of Fleishman-Hillard will discuss the challenges that businesses and brands face in building a successful customer service operation in a social world, including:

• Customers' impatience and expectation of instant responses
• Confusion associated with tracking posts across multiple channels
• Using social tools that weren't designed to support customer service
• Tracking the elusive ROI of customer service
• Communicating with customers in a public forum

The panel will educate the audience on how to overcome these challenges and deliver exceptional social customer service to customers and fans.

"More than ever, customers are reaching out to companies on social media when they have customer service issues and questions," said Bryan Person. "And when they do, they *expect* a response -- and fast.  I look forward to discussing how  businesses and brands are adapting to this new reality during our panel."

The meeting will take place from 6:00 p.m. to 9:00 p.m. on Thursday, August 16, 2012, at the Angelika Film Center Dallas in Mockingbird Station. Guests are invited for more networking at a post meeting Tweet-Up at Trinity Hall. Early registration tickets cost $35 and are available through August 15, 2012. Tickets on the day of the event are $45, if available.

Please register for the event on Eventbrite.

About Social Media Club of Dallas
Social Media Club of Dallas hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. The Club's primary mission is to promote media literacy, promote standard technologies, encourage ethical behavior and share best practices. We are active across the U.S. and Canada and expanding globally. Visit www.smcdallas.org for more information, or connect with SMC Dallas on Facebook or Twitter.

Contact:
Victoria Harres
Vice President of Communications
Social Media Club of Dallas
communications@smcdallas.org
(214)335-8098

SOURCE Social Media Club of Dallas

RELATED LINKS
http://www.smcdallas.org
http://www.sprint.com