NEW YORK, May 9, 2013 /PRNewswire/ -- SocialFlow, the premier social media marketing optimization technology company, announced the expansion of its research team. Haile Owusu, Ph.D., joins the company as Research Director and will be providing insights and analysis from social media data for major brands and media outlets. In addition, Owusu will also be advancing SocialFlow's scientific algorithms to further enhance the company's social media marketing platform.
"As the marketing spend allocated to social media rises, brands are looking to engage directly with key audiences. We help marketers deliver the most relevant content to targeted audiences at the optimal moment with real time, data-based intelligence," said Missy Godfrey, CEO of SocialFlow. "Haile brings a wealth of knowledge and experience to the team. He will help SocialFlow deliver the industry's most intelligent social media marketing platform to the broadest set of customers possible. We are thrilled to welcome him."
Owusu is a theoretical physicist by training and, prior to joining SocialFlow, was a researcher studying integrable systems through matrix methods. Owusu and his collaborator, Emil Yuzbashyan, are credited with finding a quantum analogue to the well-known Liouville-Arnold theorem. He has collaborated with a number of researchers at Rutgers University's DIMACS center and Hebrew University. Owusu's deep knowledge and passion for real-time, quantitative data analysis will enable SocialFlow to define an even stronger classification of user interaction in the complex world of social network conversations and interactions.
SocialFlow is the premier social marketing optimization technology company that enables the world's most powerful brands to drive superior results connecting their earned, owned and paid media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company's social media strategy. Founded in 2009, New York based SocialFlow works with numerous well-respected brands and publishers such as Pepsi, Burberry, Forbes, Walmart, The New York Times, and Fast Company. To learn more about SocialFlow, please visit us at www.socialflow.com.