SocialFlow Launches Crescendo, Attention Buying Platform For Facebook
Social advertising platform increases conversions and improves targeting and cost-effectiveness of paid media campaigns
NEW YORK, Sept. 6, 2012 /PRNewswire/ -- SocialFlow, the industry-leading social marketing company that helps businesses and brands improve their social marketing ROI, today announced the launch of Crescendo, Attention Buying Platform. Using real-time social data and earned media insights, Crescendo amplifies the effects of ad buys on Facebook, increasing conversions and improving the targeting, flexibility and the cost-effectiveness of social media advertising strategies.
Using a proprietary algorithm that identifies linguistic patterns to predict attention and importance, the platform identifies the most optimal keywords to purchase based on relevancy and activity around topics. Crescendo's social advertising platform reduces a business or brand's reliance on commonly popular and more expensive keywords and continuously informs ad-buying decisions with the use of real-time social data. Campaign results are delivered in real time within a single dashboard so clients can monitor and compare campaigns and make crucial on-the-spot strategy decisions. With this precision approach, Crescendo helps businesses and brands find the least-cluttered and most cost-effective way to reach a target audience and increase engagement.
"Social media advertising is no longer a supplement to an overall marketing strategy - attention is the new universal ad unit," says Frank Speiser, SocialFlow, Co-founder. "It is now possible to use social activity to inform your creative and targeting decisions in real-time and discover optimal ad buying opportunities. Products like Crescendo and our successful Cadence, Optimized Publisher use real-time data to capture the intersection between audience availability and interest, allowing our clients to integrate their business goals and coordinate their earned and paid social media strategies."
Jennifer Pasiakos, Vice President, Digital, LIPMAN Advertising has worked with SocialFlow 's Crescendo in beta. She said, "SocialFlow has enabled LIPMAN Advertising to significantly amplify a brand's message to the right audiences, at the right time in their journey; inspiring more users to join the conversation socially, share their own experiences and ultimately, create more engaged, deeply loyal customers."
Crescendo is a companion product to SocialFlow's successful Cadence, Optimized Publisher. Cadence helps brands and businesses understand the constant flow of real-time data so they can deliver the right message to the right audience at the right time. For the first time, CMO's can respond to split-second shifts of attention and interest. Recently, Cadence added a Promotable Tweets feature, allowing clients to double-down on a Tweet to expand their reach and grow their audience. Using the algorithms that power the intelligence of the Cadence product, the feature looks at the speed at which a Tweet is accruing clicks, ReTweets and audience growth to determine which Tweets would yield the greatest engagement outside of a client's following.
SocialFlow is a leading social media marketing company offering businesses and brands a solutions-based approach to connecting paid, owned and earned social media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company's social media strategy. In addition to its precision products, Cadence and Crescendo, SocialFlow also analyzes social signals and identifies for marketers where money should be spent on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach of successful content and connecting earned and paid strategies for Twitter and Facebook.
Founded in 2009, SocialFlow is home to a world-class research team whose work has been featured in Reuters, New York Times the UK Guardian, Fast Company, Xinhua, the Huffington Post, MIT's Technology Review, Nieman Journalism Lab, Business Insider, International Business Times, Salon and many others. Based in New York City, SocialFlow has helped numerous well-respected brands such as the Economist, Pepsi, Burberry, Forbes, Walmart, Buzzfeed, and Human Rights Watch dramatically improve ROI and maximize clicks, conversions, likes, ReTweets, shares and engagement.
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