SodaStream Introduces Flavors Naturally Sweetened with Stevia Also launches online "New You" health campaign

AIRPORT CITY, Israel, March 5, 2012 /PRNewswire/ -- SodaStream International, Ltd. (NASDAQ: SODA) today announced the launch of a line of flavors sweetened with Stevia, an all-natural plant-based sweetener.  The Company will initially distribute this new line in Europe, with sales in the U.S. expected to begin in Summer 2012.  The flavor range will be introduced at the International Housewares Association convention, March 10-13 at McCormick Place in Chicago.

(Logo: http://photos.prnewswire.com/prnh/20100903/NY58941LOGO-b )

The portfolio is sweetened with Stevia and other sweeteners and features a range of twelve flavors, including an all-natural diet cola later in the year.  The initial flavors, with less than 5 calories per serving, include pink grapefruit, peach-pear, orange, lemon-lime, cranberry-apple and others.

"Diet flavors sweetened naturally with Stevia are another key milestone in our commitment to provide healthier alternatives to pre-packaged carbonated drinks," stated Daniel Birnbaum, CEO of SodaStream.  "Consumers can now make a smarter beverage choice, not only for the environment and their wallet, but also for the wellness of their family.  We remain committed to continue empowering consumers with better, more innovative products."

SodaStream also announced the recent launch of a new interactive website called "New You."  The website features an educational platform of articles, informative videos, a hydration calculator and many more options across a variety of health-related topics.  You can visit SodaStream's "New You" at: www.sodastream.com/thenewyou.  There is also a link to the Company's new interactive Facebook page, which already features an active Q&A section.  The Facebook page is at: www.facebook.com/sodastream.

About SodaStream

SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Contact:
Yonah Lloyd
Executive Director
Corporate Development and Communication
Phone: +972-3-976-2462
yonahl@sodastream.com

SOURCE SodaStream International, Ltd.



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