Soft & Beautiful Assembles Celebrity Expert Panel For 'Passport To Healthy Hair' Campaign With Curves Fitness Centers

Best Selling Author, Celebrity Hairstylist and Expert Medical Advisor Unite

to Educate and Inspire African-American Women across the Nation

Jan 08, 2008, 00:00 ET from Soft and Beautiful

    DALLAS, Jan. 8 /PRNewswire/ -- Soft and Beautiful(R) Hair Care Brands
 has tapped life coach and best selling author Valorie Burton, celebrity
 hairstylist and expert Shereese Slate and medical advisor Dr. Andrea
 Pennington as the official spokespersons for the "Soft & Beautiful Passport
 to Healthy Hair" campaign. This 2008 year marks the second year that Soft &
 Beautiful and Curves Fitness Centers have joined forces in an effort to
 highlight health and beauty issues facing African-American women
     Frequently, African-American women express concern about how to
 maintain their hair during and after a workout. This all-star expert panel
 has developed specific guidance to address these issues as well as offer
 other tips on how to maintain a healthy body and a healthy head of hair
 throughout the year.
     "The Soft & Beautiful with Curves Passport to Healthy Hair is all about
 courage, encouragement, commitment and winning together," remarked Tiffanie
 Jones, Global Marketing Manager for Alberto-Culver Multicultural. "Soft &
 Beautiful is committed to educate all women that having silky hair and a
 lifetime of healthy choices begin with a positive spirit and having the
 right tools. It is our goal to provide women everywhere with exactly that."
     Throughout the duration of the campaign, A "New You Vacation" trip for
 two to a select Curves Club Worldwide will be awarded to one grand prize
 winner. Ten first place winners who purchase specially marked Soft &
 Beautiful and Soft & Beautiful Botanical(TM) relaxers will receive a chance
 to win a one-year Curves membership valued at $500 each. A two week trial
 membership to a Curves Club will be offered to all who purchase a Soft &
 Beautiful relaxer at any chosen national retailer including Wal-Mart,
 Target, Sally's or CVS.
     Soft & Beautiful and Curves believes that assembling a team of health,
 beauty and lifestyle experts for its "Passport to Healthy Hair" campaign
 will help women realize that getting soft, silky healthy-looking hair and
 healthy, beautiful bodies is actually linked.
     An award winning celebrity hair-care expert, Shereese Slate's sultry
 styles have been showcased on the shoulders of Patti Labelle, Ciara,
 Ashanti and seen in publications like Ebony, InStyle, Forbes, People, Cosmo
 Girl and VIBE. In addition to being a hairstylist, Slate serves as
 editor-in-chief of a self-titled national hair, beauty and lifestyle
 magazine, Shereese Hair & Beauty's Lifestyle Magazine. The monthly online
 publication is designed to style, educate and inform its readers on the
 various aspects of hair and beauty.
     Dr. Andrea Pennington is a respected integrative medicine physician,
 acupuncturist and author. President of the Pennington Empowerment Group and
 an Age Management Physician at the Cenegenics Medical Institute, her
 treatment style is unique and blends traditional medicine with acupuncture,
 fitness and nutritional consultation and empowerment coaching. Dr.
 Pennington is a vibrant individual whose passion for total wellness
 inspires all with whom she comes into contact. Featured twice on the Oprah
 Winfrey Show she is recognized as a medical and wellness expert who teaches
 how to live with increased vitality and purpose.
     A sought-after life coach and speaker, Valorie Burton is the
 best-selling author of Rich Minds, Rich Rewards, Why Not You?, 28 Days to
 Authentic Confidence and her most recent book, How Did I Get So Busy, The
 28-Day Plan to Free Your Time, Reclaim Your Schedule, and Reconnect with
 What Matters Most. A professional certified coach; she coaches
 entrepreneurs and professionals seeking a more purposeful path.
 Organizations such as American Airlines, Toyota and O, The Oprah Magazine
 have hired her as a speaker. Her weekly e-newsletter inspires thousands of
 subscribers. Ms. Burton is a frequent media contributor and has engaged in
 hundreds of interviews with media such as CNN, ABC Radio and The 700 Club.
 She is the resident life coach for the syndicated radio program, "Sharing
 Life Together," which airs on 80 stations nationwide.
     For more information on the campaign, the celebrity panel or expert
 tips to begin a new approach to total wellness and beauty for the New Year
 log on to Women can also cast
 their vote for the characteristics they believe describe the Soft &
 Beautiful with Curves woman on the Sister 2 Sister magazine website
 throughout February 2008 at
     Soft & Beautiful(R) is designed for women who know that looking and
 feeling good begins with healthy, beautiful hair. A subsidiary of the
 Alberto-Culver Company, it manufactures popular brands Soft & Beautiful
 Botanicals(TM), TCB(R), and Soft & Beautiful(R) Just for Me(TM). For more
 information on Soft & Beautiful log on to

SOURCE Soft and Beautiful