Soft & Beautiful(R) Just for Me!(R) Promotes Child Safety

#1 Children's Brand Partners with Walgreen's in Select Chicago, Baltimore and Atlanta Locations

MELROSE PARK, Ill., Aug. 28 /PRNewswire/ -- This back to school season, Soft & Beautiful(R) Just for Me!(R)( ), the #1 children's brand in America, is giving parents the gift of peace of mind. As part of their Milk & Cookies promotion with select Walgreens stores, Just for Me! will offer Just for Me! Kid identification cards to be freely distributed to anyone who stops by the Just for Me! booth, along with tasty cookies for kids (while supplies last).

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Select weekends in August and September 2009, Just for Me! will have Milk and Cookies tents set up at participating Walgreens in Chicago, Baltimore and Atlanta from 10 am - 3 pm. Just for Me! Kid IDs will be facilitated while children are treated to gift bags with samples of Just for Me! Hair Milk products, delicious cookies and prize giveaways. With an onsite photographer, height measuring chart and scale, the ID cards provide a safety resource for caregivers to help better protect their children. "We're proud to be working in conjunction with our partners at Walgreens to promote hair health with our new Just for Me! Hair Milk line and child safety with the Just for Me! Kid IDs," says Marketing Director Tiffanie Jones.

Just for Me! Milk & Cookies promotion will be at the following Walgreens locations:

Chicago, IL

• August 29th - 11 E. 75th Street
• August 30th - 1320 E. 47th Street
  

Baltimore, MD

• September 12th - 3801 Liberty Heights Avenue
• September 13th - 1300 E. North Avenue
  

Atlanta, GA

• September 19th - 6665 Highway 85 in Riverdale
• September 20th - 2065 S. Hairston Road in Decatur
  

A nourishing line of maintenance and styling products, the Just for Me! Hair Milk collection makes everyday hair care easy and enjoyable for moms and their little ones. Just for Me! Hair Milk products contain vitamins and proteins that can help your child's hair feel stronger and look healthier, while keeping it manageable and tangle-free. The line is specially formulated with soy milk and honey and includes essential nutrients like vitamins C, E, and calcium. The Hair Milk collection includes Shampoo, Conditioner, Straightening Mist and Styling Creme.

Just for Me! Hair Milk products are available at food, drug and mass market retailers nationwide.

For more information on Just for Me! and the Milk & Cookies promotion, please visit the Just for Me! VIP Club website at http://jfmvipclub.com.

SOURCE Just for Me!