SoftServe Taps Global Design Leader and Adobe Veteran to Spearhead Design Center of Excellence Human centered design expert enhances practice with enterprise and global perspective

AUSTIN, Texas, April 16, 2014 /PRNewswire/ -- SoftServe Inc., a leading global outsourced product and application development company, today announced Darren Hassin has joined the company as Director of the Design Center of Excellence based in Austin, Texas. Hassin is responsible for facilitating Design interaction with clients to drive creative collaboration through effective architecture, wire framing, visual designs, prototyping and user experience testing.

"SoftServe has a reputation for improving time to market with reliable, predictable delivery and I am excited to create a measurable business impact with our clients through  great user experiences and continue to grow SoftServe`s design team," said Darren Hassin.

Hassin has more than 20 years' experience in incorporating human-centered design in UX Design, UI Architecture and Heuristic Research. Previously, Hassin held design usability and creative management roles with Halliburton, DrillingInfo, Dell, AsiaInspection, National Instruments, AT&T and Adobe.

"We are proud to invite such a multi-disciplinary, experienced professional and strategic thinker into our design team. Darren has a unique combination of global and vertical expertise which complements our growth strategy," said Neil Fox, Executive Vice President and Chief Technology Officer, SoftServe.

The SoftServe Design team analyzes businesses, its customers and the market to consolidate goals which ensure the UX design is created with intended user needs in mind and incorporates predictive and appealing elements into the product design and development process at the onset of a project.

About SoftServe Inc.

SoftServe, Inc. is a leading global software application development and consulting company. We immerse ourselves in our client's business and relentlessly focus on providing technology solutions that create tangible business value. Our robust competencies include business and technology consulting, software optimization, SaaS/Cloud, Mobile, UI/UX and BI/Analytics for vertical markets such as healthcare, retail and high tech. SoftServe developed Abiliton, a set of adaptive best practices and processes for software development optimization comprised of people, processes and technology. Abiliton ensures predictable, repeatable results and faster time to market, positioning businesses for scalable growth. With over 20 years of industry excellence, SoftServe delivers rich user experiences, intuitive products and solutions providing our clients with a strong competitive advantage. Our offices are located in North America, Europe and Russia. For more information please visit www.softserveinc.com.

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SOURCE SoftServe Inc.



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