A F SOFTSHEEN-CARSON SQUAD SOFTSHEEN-CARSON SQUAD
The SoftSheen-Carson Style Squad. (PRNewsFoto/SoftSheen-Carson)[MM]
NEW YORK, NY UNITED STATES
NEW YORK, May 8 /PRNewswire/ -- SoftSheen-Carson, the world's leading
manufacturer of ethnic hair care products, announced today the dates and
cities for its 2008 My Style. My Way Tour. Scheduled to kick off in
Atlanta, GA on May 9th with a live broadcast of the Steve Harvey Morning
Show. The tour will hit the top 13 African American markets in the country
including Charlotte, Washington, DC, Philadelphia, New Jersey, New York,
Detroit, Memphis, New Orleans, Houston, Los Angeles, Dallas and Chicago.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080508/NYTH102 )
The program is also slated to make scheduled stops at several major
African-American festivals such as Sweet Auburn Springfest (Atlanta) and
Unity Day (Philadelphia) as well as visit Alpha Kappa Alpha's Centennial
Boule (Washington, DC). Additionally, the SoftSheen-Carson My Style. My
Way. Tour will make stops at select historically Black Colleges and
Universities Football events and participate in Vibe Magazine's annual
YardFest College Tour.
The 2008 edition of the My Style. My Way. Tour features a series of
enhanced experiences for consumers including hair makeovers and style
transformations, make-up consultation and makeovers from L'Oreal HIP Hi
Intensity Pigments and hair diagnostics from the SoftSheen-Carson
Professional "Style Squad". The tour is a one-stop shop for any man or
woman looking to discover their Star Style, complements of SoftSheen-Carson
Style Squad members and celebrity stylists like Johnny Wright, JD
Richardson and Eric Bland.
Look for the brand to promote the tour via advertising and promotional
activities with The Steve Harvey Morning Show, Vibe Magazine and Essence
For more information on cities and dates for the 2008 MY STYLE. MY WAY.
TOUR., please visit www.thestyletour.com .
SoftSheen-Carson, Consumer Products division of L'Oreal USA, is wholly
dedicated to the care of hair and skin for people of color.
SoftSheen-Carson's portfolio includes well-loved brands such as Dark
and Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam and Dark and
Lovely Kids Beautiful Beginnings. For more information, visit