SoftSheen-Carson Presents My Style. My Way. Tour 2008

- World's Leading Ethnic Haircare Brand Encourages Consumers to Discover

Their 'Star Style' this Summer -

May 08, 2008, 01:00 ET from SoftSheen-Carson

    NEW YORK, May 8 /PRNewswire/ -- SoftSheen-Carson, the world's leading
 manufacturer of ethnic hair care products, announced today the dates and
 cities for its 2008 My Style. My Way Tour. Scheduled to kick off in
 Atlanta, GA on May 9th with a live broadcast of the Steve Harvey Morning
 Show. The tour will hit the top 13 African American markets in the country
 including Charlotte, Washington, DC, Philadelphia, New Jersey, New York,
 Detroit, Memphis, New Orleans, Houston, Los Angeles, Dallas and Chicago.
     (Photo: )
     The program is also slated to make scheduled stops at several major
 African-American festivals such as Sweet Auburn Springfest (Atlanta) and
 Unity Day (Philadelphia) as well as visit Alpha Kappa Alpha's Centennial
 Boule (Washington, DC). Additionally, the SoftSheen-Carson My Style. My
 Way. Tour will make stops at select historically Black Colleges and
 Universities Football events and participate in Vibe Magazine's annual
 YardFest College Tour.
     The 2008 edition of the My Style. My Way. Tour features a series of
 enhanced experiences for consumers including hair makeovers and style
 transformations, make-up consultation and makeovers from L'Oreal HIP Hi
 Intensity Pigments and hair diagnostics from the SoftSheen-Carson
 Professional "Style Squad". The tour is a one-stop shop for any man or
 woman looking to discover their Star Style, complements of SoftSheen-Carson
 Style Squad members and celebrity stylists like Johnny Wright, JD
 Richardson and Eric Bland.
     Look for the brand to promote the tour via advertising and promotional
 activities with The Steve Harvey Morning Show, Vibe Magazine and Essence
     For more information on cities and dates for the 2008 MY STYLE. MY WAY.
 TOUR., please visit .
     About SoftSheen-Carson:
     SoftSheen-Carson, Consumer Products division of L'Oreal USA, is wholly
 dedicated to the care of hair and skin for people of color.
     SoftSheen-Carson's portfolio includes well-loved brands such as Dark
 and Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam and Dark and
 Lovely Kids Beautiful Beginnings. For more information, visit .

SOURCE SoftSheen-Carson