BALTIMORE, May 31, 2017 /PRNewswire/ -- DirectMail2.0, a white-label software available to U.S.-based direct mail companies, announced their full integration roll-out with Facebook at the National Postal Forum in Baltimore earlier this week.
DirectMail2.0 allows printers, mailers and marketing agencies to supercharge their clients' direct mail campaigns (with mail tracking, call tracking and online follow-up ads) and makes it easy for them to offer integrated, trackable marketing campaigns without complicating their existing business model and delivery process. The software comes ready to use, branded with the printer's logo and colors and allows their clients (businesses of all sizes) to log in and see campaign results in real time.
At her Forum workshop, DirectMail2.0's VP of Partner Relations Erica Switzer discussed the importance of providing integrated marketing solutions from within the direct mail space, as more marketers turn to multi-channel campaigns to enhance conversion rates and overall return on investment. With the NPF focusing in on integration, it was the perfect time to announce the software's expansion into social media marketing.
Until this week, DirectMail2.0's online follow-up focused on the Google network, which encompasses over 2 million websites reaching 90% of Internet users.
Now, businesses large and small have access to a turnkey marketing solution that allows them to reach prospects through the mailbox, on their favorite websites, and where they spend an average of 50 minutes a day — Facebook, the world's most popular social media platform.
Facebook now has 1.65 billion active users, which includes 68% of American adults, according to 2016 Pew research — 76% of whom check the site at least once per day.
"Business owners need and want to market themselves on social media," said DirectMail2.0 CEO Brad Kugler. "But they are too busy to manage campaigns across multiple channels with vastly different interfaces. With DirectMail2.0, their direct mail, Google and Facebook follow-up campaigns run automatically, all from the same dashboard."
The National Postal Forum is the premier mailing-industry conference, attracting more than 4,000 professionals each year.
For additional information, visit www.DirectMail2.com
DirectMail2.0 is a marketing company that gives printers and mail houses the ability to provide fully integrated campaigns to their small business clients. By adding mail tracking, call tracking and online follow-up ads to traditional direct mail campaigns, DirectMail2.0 provides the seamless, multi-channel, completely trackable marketing today's business owners demand. Since beta testing began in 2012, DirectMail2.0 has run thousands of successful campaigns across more than 300 industries, and is now available as a white label product. Visit directmail2.com for more information.
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