BEIJING, Sept. 24 /Xinhua-PRNewswire-FirstCall/ -- As the team prepares to
depart for Asia for the first of the final three flyaway races of the 2004
season, Lucky Strike B.A.R Honda is delighted to announce a long-term
partnership agreement with Chinese internet portal SOHU.com Inc. (Nasdaq:
SOHU), China's leading online media, communications, commerce and mobile
value-added services company. The partnership commences with effect from this
weekend's inaugural Chinese Grand Prix in Shanghai.
SOHU will host www.BARf1.com.cn, a bespoke Chinese version of the team's
increasingly popular website www.BARf1.com. The language and content will be
adapted specifically to cater for Chinese culture.
SOHU.com operates one of China's leading Web portal networks offering its
users 20 content channels covering news, sports, business, and other topics,
search, e-mail, wireless messaging, instant messaging, browsing, games and
shopping. The company, founded by Dr. Charles Zhang, is in its eighth year of
Commenting on the new partnership, Charles Zhang, Chairman and CEO of SOHU
said, ''We are pleased to have B.A.R as our new online and wireless content
partner and the timing for this partnership couldn't be better. The interest
in automobile related entertainment and sports is increasing hand in hand with
the rapid growth in car ownership. We bring Chinese consumers closer to the
world of car racing by building the interactive gateway for B.A.R, as well as
introducing their exclusive wireless offerings to this market.''
B.A.R F1 Marketing Director Hugh Chambers added, ''China is starting to
have a major impact on Formula One having joined the racing calendar in 2004.
If proven to be popular with the country's population it has the potential to
double the existing worldwide audience of the sport. SOHU's partnership with
B.A.R will capitalise on the exciting commercial opportunities that are
emerging in this new Formula One market.''
To find out more about SOHU, visit the company's site at
http://www.sohu.com or the B.A.R F1 site hosted by SOHU at
Safe Harbor Statement
This announcement contains forward-looking statements. Statements that are
not historical facts, including statements about our beliefs and expectations,
are forward-looking statements. These statements are based on current plans,
estimates and projections, and therefore you should not place undue reliance
on them. Forward-looking statements involve inherent risks and uncertainties.
We caution you that a number of important factors could cause actual results
to differ materially from those contained in any forward-looking statement.
Potential risks and uncertainties include, but are not limited to, SOHU's
historical and possible future losses, limited operating history, uncertain
regulatory landscape in the People's Republic of China, fluctuations in
quarterly operating results, and the company's reliance on online advertising
sales, wireless services (most of which are collected from a few mobile
telecom operators) and e-commerce for its revenues. Further information
regarding these and other risks is included in SOHU's Annual Report on Form
10K for the year ended December 31, 2003, and other filings with the
Securities and Exchange Commission.
For further information on the B.A.R F1 team, please contact:
Tracy Novak, Communications Manager, Lucky Strike B.A.R Honda
Tel: +44(0)1280 844212 (Direct Line)/+44(0)7736 630753 (Mobile)
For the latest team news and photography visit www.BARf1.com
For further information for SOHU.COM, please contact:
SOHU Investor Relations and Communications
Tel: +86 10 6510 1379
SOURCE SOHU.COM Inc.