SOHU And B.A.R Form Web Partnership in China

Sep 24, 2004, 01:00 ET from SOHU.COM Inc.

    BEIJING, Sept. 24 /Xinhua-PRNewswire-FirstCall/ -- As the team prepares to
 depart for Asia for the first of the final three flyaway races of the 2004
 season, Lucky Strike B.A.R Honda is delighted to announce a long-term
 partnership agreement with Chinese internet portal Inc. (Nasdaq:  
 SOHU), China's leading online media, communications, commerce and mobile
 value-added services company. The partnership commences with effect from this
 weekend's inaugural Chinese Grand Prix in Shanghai.
     SOHU will host, a bespoke Chinese version of the team's
 increasingly popular website  The language and content will be
 adapted specifically to cater for Chinese culture. operates one of China's leading Web portal networks offering its
 users 20 content channels covering news, sports, business, and other topics,
 search, e-mail, wireless messaging, instant messaging, browsing, games and
 shopping. The company, founded by Dr. Charles Zhang, is in its eighth year of
     Commenting on the new partnership, Charles Zhang, Chairman and CEO of SOHU
 said, ''We are pleased to have B.A.R as our new online and wireless content
 partner and the timing for this partnership couldn't be better. The interest
 in automobile related entertainment and sports is increasing hand in hand with
 the rapid growth in car ownership. We bring Chinese consumers closer to the
 world of car racing by building the interactive gateway for B.A.R, as well as
 introducing their exclusive wireless offerings to this market.''
     B.A.R F1 Marketing Director Hugh Chambers added, ''China is starting to
 have a major impact on Formula One having joined the racing calendar in 2004.
 If proven to be popular with the country's population it has the potential to
 double the existing worldwide audience of the sport. SOHU's partnership with
 B.A.R will capitalise on the exciting commercial opportunities that are
 emerging in this new Formula One market.''
     To find out more about SOHU, visit the company's site at or the B.A.R F1 site hosted by SOHU at .
     Safe Harbor Statement
     This announcement contains forward-looking statements. Statements that are
 not historical facts, including statements about our beliefs and expectations,
 are forward-looking statements. These statements are based on current plans,
 estimates and projections, and therefore you should not place undue reliance
 on them. Forward-looking statements involve inherent risks and uncertainties.
 We caution you that a number of important factors could cause actual results
 to differ materially from those contained in any forward-looking statement.
 Potential risks and uncertainties include, but are not limited to, SOHU's
 historical and possible future losses, limited operating history, uncertain
 regulatory landscape in the People's Republic of China, fluctuations in
 quarterly operating results, and the company's reliance on online advertising
 sales, wireless services (most of which are collected from a few mobile
 telecom operators) and e-commerce for its revenues. Further information
 regarding these and other risks is included in SOHU's Annual Report on Form
 10K for the year ended December 31, 2003, and other filings with the
 Securities and Exchange Commission.
      For further information on the B.A.R F1 team, please contact:
      Tracy Novak, Communications Manager, Lucky Strike B.A.R Honda
      Tel: +44(0)1280 844212 (Direct Line)/+44(0)7736 630753 (Mobile)
      For the latest team news and photography visit
      For further information for SOHU.COM, please contact:
      Caroline Straathof
      SOHU Investor Relations and Communications
      Tel: +86 10 6510 1379