SOHU And B.A.R Form Web Partnership in China
BEIJING, Sept. 24 /Xinhua-PRNewswire-FirstCall/ -- As the team prepares to depart for Asia for the first of the final three flyaway races of the 2004 season, Lucky Strike B.A.R Honda is delighted to announce a long-term partnership agreement with Chinese internet portal SOHU.com Inc. (Nasdaq: SOHU), China's leading online media, communications, commerce and mobile value-added services company. The partnership commences with effect from this weekend's inaugural Chinese Grand Prix in Shanghai. SOHU will host www.BARf1.com.cn, a bespoke Chinese version of the team's increasingly popular website www.BARf1.com. The language and content will be adapted specifically to cater for Chinese culture. SOHU.com operates one of China's leading Web portal networks offering its users 20 content channels covering news, sports, business, and other topics, search, e-mail, wireless messaging, instant messaging, browsing, games and shopping. The company, founded by Dr. Charles Zhang, is in its eighth year of operation. Commenting on the new partnership, Charles Zhang, Chairman and CEO of SOHU said, ''We are pleased to have B.A.R as our new online and wireless content partner and the timing for this partnership couldn't be better. The interest in automobile related entertainment and sports is increasing hand in hand with the rapid growth in car ownership. We bring Chinese consumers closer to the world of car racing by building the interactive gateway for B.A.R, as well as introducing their exclusive wireless offerings to this market.'' B.A.R F1 Marketing Director Hugh Chambers added, ''China is starting to have a major impact on Formula One having joined the racing calendar in 2004. If proven to be popular with the country's population it has the potential to double the existing worldwide audience of the sport. SOHU's partnership with B.A.R will capitalise on the exciting commercial opportunities that are emerging in this new Formula One market.'' To find out more about SOHU, visit the company's site at http://www.sohu.com or the B.A.R F1 site hosted by SOHU at http://www.barf1.com.cn . Safe Harbor Statement This announcement contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SOHU's historical and possible future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, and the company's reliance on online advertising sales, wireless services (most of which are collected from a few mobile telecom operators) and e-commerce for its revenues. Further information regarding these and other risks is included in SOHU's Annual Report on Form 10K for the year ended December 31, 2003, and other filings with the Securities and Exchange Commission. For further information on the B.A.R F1 team, please contact: Tracy Novak, Communications Manager, Lucky Strike B.A.R Honda Tel: +44(0)1280 844212 (Direct Line)/+44(0)7736 630753 (Mobile) Email: tnovak@BARf1.com For the latest team news and photography visit www.BARf1.com For further information for SOHU.COM, please contact: Caroline Straathof SOHU Investor Relations and Communications Tel: +86 10 6510 1379 Email: firstname.lastname@example.org http://www.sohu.com/about/English/
SOURCE SOHU.COM Inc.
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