Launches Newly Upgraded Sogou Version 2.5

Sogou 2.5 Offers Improved Quality of Search and Expanded Database Capacity of

2 Billion Retrieved Pages and 800 Million Indexed Pages

Nov 30, 2005, 00:00 ET from Inc.

    BEIJING, Nov. 30 /Xinhua-PRNewswire/ -- Inc. (Nasdaq:   SOHU),
 China's leading online media, communications, search, mobile value-added
 services and commerce company, today announced the launch of Sogou Version
 2.5, a new product upgrade for Sohu's proprietary search engine, Sogou.
     Sohu's all-inclusive, proprietary search engine, Sogou, which means
 'Search Dog' in Chinese, was initially launched in August 2004.  The Company
 then launched an upgraded version, Sogou 2.0, in February 2005, which allowed
 for more than one billion retrieved Chinese language pages, higher updating
 speed and shorter search time.
     The newly upgraded Sogou 2.5 is an even more sophisticated version with
 advanced spider technology which will increase the search database to two
 billion retrieved pages and 800 million indexed pages after three weeks
 following the launch.  As a result, Sogou 2.5 will have the largest Chinese
 language search database in the world.  Sogou 2.5's advanced technology also
 triples page crawling speed and improves the speed of page updates to 100
 million per day.
     In addition, Sogou 2.5 is a more intelligent version in terms of crawling,
 selecting and ranking the search results, thus providing users with more
 relevant, accurate and up-to-date web pages via our search engine. Sogou 2.5
 improves analysis capability to more effectively minimize dead links and
 repetitive information links. Sogou 2.5 will also integrate the content
 strength of Sohu's comprehensive Internet platform and its community based
 product offerings, from which we are able to gain knowledge of our users'
 online habits and interests, thus maximizing the overall search experience for
 our users. This is a unique advantage for Sohu as an Internet portal to
 operate a successful search engine.
     Charles Zhang, Chairman and Chief Executive Officer, commented, "Sogou 2.5
 accomplished another successful upgrade of Sogou's entire technology system.
 With the enhanced page crawling speed and increased search database capacity
 as well as the combination with Sohu's portal matrix strength, Sogou 2.5 can
 find users the most up-to-date and relevant information online, greatly
 improving the overall user experience. Our focus remains on enhancing our
 search technology and interaction with users via continuous product upgrades
 and we believe Sogou's momentum will continue to strengthen going forward."
     Sogou has the largest Chinese language search database in the world and
 has seen a continuous increase in search traffic. According to Sohu's internal
 reports, Sogou traffic grew 50% in the third quarter ended September 30, 2005
 over the previous quarter.  In addition to web page search, Sogou's mapping
 search, news search, music search and BBS search all enjoy strong popularity
 among our users.
     About Inc. (Nasdaq:   SOHU) is China's premier online brand and
 indispensable to the daily life of millions of Chinese who use the portal
 network for their news, search, e-mail, wireless messaging, instant messaging,
 browsing, games and shopping. Sohu has built one of the most comprehensive
 matrices of Chinese language web properties and proprietary search engines,
 consisting of the mass portal and leading online media destination; interactive search engine; #1 online
 alumni club; #1 games information portal; the top real estate website;
 wireless value-added services provider; and leading
 online mapping service provider This network of web
 properties offers vast Sohu user community very broad choices regarding
 information, entertainment, communication and commerce.
     Sohu corporate services consist of brand advertising on its matrix of
 websites as well as paid listing and bidding listing on its in-house developed
 search directory and engines. Sohu also offers three types of consumer
 services. Sohu offers wireless value-added services such as news, information,
 ringtone and picture content sent over mobile phones. The company also
 operates two massively multi-player online role-playing games as well as a
 casual game platform, and manages an e-commerce platform.,
 established by Dr. Charles Zhang, one of China's Internet pioneers, is in its
 ninth year of operation.
     Safe Harbor Statement
     This announcement contains forward-looking statements. Statements that are
 not historical facts, including statements about our beliefs and expectations,
 are forward-looking statements. These statements are based on current plans,
 estimates and projections, and therefore you should not place undue reliance
 on them. Forward-looking statements involve inherent risks and uncertainties.
 We caution you that a number of important factors could cause actual results
 to differ materially from those contained in any forward-looking statement.
 Potential risks and uncertainties include, but are not limited to, the
 uncertain regulatory landscape in the People's Republic of China, fluctuations
 in Sohu's quarterly operating results, Sohu's historical and possible future
 losses and limited operating history, and the company's reliance on online
 advertising sales, wireless services (most wireless revenues are collected
 from a few mobile telecom operators), online games and e-commerce for its
 revenues. Further information regarding these and other risks is included in
 Sohu's annual report on Form 10-K for the year ended December 31, 2004,
 Quarterly Report on Form 10-Q for the quarter ended September 30, 2005, and
 other filings with the Securities and Exchange Commission.
     For further information:
     Dahlia Wei Investor Relations and Corporate Communications
     Tel: +86 10 6272 6598