BEIJING, Nov. 30 /Xinhua-PRNewswire/ -- Sohu.com Inc. (Nasdaq: SOHU), China's leading online media, communications, search, mobile value-added services and commerce company, today announced the launch of Sogou Version 2.5, a new product upgrade for Sohu's proprietary search engine, Sogou. Sohu's all-inclusive, proprietary search engine, Sogou, which means 'Search Dog' in Chinese, was initially launched in August 2004. The Company then launched an upgraded version, Sogou 2.0, in February 2005, which allowed for more than one billion retrieved Chinese language pages, higher updating speed and shorter search time. The newly upgraded Sogou 2.5 is an even more sophisticated version with advanced spider technology which will increase the search database to two billion retrieved pages and 800 million indexed pages after three weeks following the launch. As a result, Sogou 2.5 will have the largest Chinese language search database in the world. Sogou 2.5's advanced technology also triples page crawling speed and improves the speed of page updates to 100 million per day. In addition, Sogou 2.5 is a more intelligent version in terms of crawling, selecting and ranking the search results, thus providing users with more relevant, accurate and up-to-date web pages via our search engine. Sogou 2.5 improves analysis capability to more effectively minimize dead links and repetitive information links. Sogou 2.5 will also integrate the content strength of Sohu's comprehensive Internet platform and its community based product offerings, from which we are able to gain knowledge of our users' online habits and interests, thus maximizing the overall search experience for our users. This is a unique advantage for Sohu as an Internet portal to operate a successful search engine. Charles Zhang, Chairman and Chief Executive Officer, commented, "Sogou 2.5 accomplished another successful upgrade of Sogou's entire technology system. With the enhanced page crawling speed and increased search database capacity as well as the combination with Sohu's portal matrix strength, Sogou 2.5 can find users the most up-to-date and relevant information online, greatly improving the overall user experience. Our focus remains on enhancing our search technology and interaction with users via continuous product upgrades and we believe Sogou's momentum will continue to strengthen going forward." Sogou has the largest Chinese language search database in the world and has seen a continuous increase in search traffic. According to Sohu's internal reports, Sogou traffic grew 50% in the third quarter ended September 30, 2005 over the previous quarter. In addition to web page search, Sogou's mapping search, news search, music search and BBS search all enjoy strong popularity among our users. About Sohu.com Sohu.com Inc. (Nasdaq: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese who use the portal network for their news, search, e-mail, wireless messaging, instant messaging, browsing, games and shopping. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of the mass portal and leading online media destination http://www.sohu.com; interactive search engine http://www.sogou.com; #1 online alumni club http://www.chinaren.com; #1 games information portal http://www.17173.com; the top real estate website http://www.focus.cn; wireless value-added services provider http://www.goodfeel.com.cn; and leading online mapping service provider http://www.go2map.com. This network of web properties offers vast Sohu user community very broad choices regarding information, entertainment, communication and commerce. Sohu corporate services consist of brand advertising on its matrix of websites as well as paid listing and bidding listing on its in-house developed search directory and engines. Sohu also offers three types of consumer services. Sohu offers wireless value-added services such as news, information, ringtone and picture content sent over mobile phones. The company also operates two massively multi-player online role-playing games as well as a casual game platform, and manages an e-commerce platform. Sohu.com, established by Dr. Charles Zhang, one of China's Internet pioneers, is in its ninth year of operation. Safe Harbor Statement This announcement contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, the uncertain regulatory landscape in the People's Republic of China, fluctuations in Sohu's quarterly operating results, Sohu's historical and possible future losses and limited operating history, and the company's reliance on online advertising sales, wireless services (most wireless revenues are collected from a few mobile telecom operators), online games and e-commerce for its revenues. Further information regarding these and other risks is included in Sohu's annual report on Form 10-K for the year ended December 31, 2004, Quarterly Report on Form 10-Q for the quarter ended September 30, 2005, and other filings with the Securities and Exchange Commission. For further information: Dahlia Wei Sohu.com Investor Relations and Corporate Communications Tel: +86 10 6272 6598 E-mail: firstname.lastname@example.org http://corp.sohu.com
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