SOMERSET, N.J., July 23, 2013 /PRNewswire/ -- The Vera Bradley Foundation for Breast Cancer worked with Sojourner Mobile Communications, part of Sita Corp's global data, analytics and mobile communications firm, to develop a mobile event app to improve communications, eliminate paper waste and empower volunteers in the fight against breast cancer. The customized app was created within a swift three-day development and deployment period for the organization's 20th Annual Vera Bradley Golf and Tennis Tournament fundraiser.
The mobile app improved event communications, delivered a robust 50 percent adoption rate among event organizers and volunteers, and saved an estimated 3,000 pages of paper by replacing the event's signature reference and guidelines binders for staff and volunteers.
"The Vera Bradley Foundation's goal is to raise more money to fight breast cancer by efficiently managing the largest women's amateur golf and tennis charity event in the nation," said Catherine Hill, Vera Bradley Foundation for Breast Cancer Executive Director. "Sojourner's mobile app helped us achieve this goal by supporting our 'Go Green' initiative, completely replacing a dozen paper event organization binders, and providing our event organizers and volunteers with a better way to communicate and coordinate activities."
The customized app was used 1,400 times on the first day of the event, and 3,000 times by the end of the 3-day tournament by 95 organizers and volunteers, thanks to the solution's "no training needed" intuitive interface and simple four-icon design.
"We were delighted to work with the Vera Bradley team to develop this simple solution, empowering the dedicated organizers and volunteers of this important fundraising event," said Sita Corp President & CEO Rom Reddy. "Our matching 'get it done' work ethics came together to quickly and seamlessly create an app that saved paper, money and time by streamlining critical communications so organizers could focus on the successful achievement of their mission: to raise funds and awareness in the fight against breast cancer."
About Sita Corp
Founded in 1993, Sita Corp is a leading global provider of business collaboration, providing enterprise data, analytics and mobile communications solutions to connect businesses, partners and consumers. Headquartered in Somerset, New Jersey, with offices around the world, Sita Corp assists medium-size to Fortune 500 public and private sector companies around the globe in achieving enterprise-wide efficiencies that cut costs, improve operations and increase profitability. Sita Corp delivers innovative software applications, solutions and key services built around connecting people faster to the information they need.
Sojourner's mobile enterprise application platform puts the power of critical business data in the hands of team members, when and where they need it most. The Sojourner platform of subscription-based mobile enterprise applications serves industries across more than 15 major verticals. Sojourner's dynamically configurable technology and intuitive user interface offer a responsive mobile platform that integrates quickly and easily with existing and future systems, delivers to any desktop or mobile device, and requires little to no end-user training.
About the Vera Bradley Foundation for Breast Cancer:
The Foundation is celebrating its 15th year of funding the Vera Bradley Foundation for Breast Cancer Research Laboratories at the Melvin and Bren Simon Cancer Center in Indianapolis through a multi-year $20 million pledge. Since 1998, the Foundation has played an integral role in changing the face of Breast Cancer research by supporting 22 labs and 43 researchers and clinicians who are leading major advancements in drug therapies and setting a world-wide standard. The Foundation receives funding through national events, a $1 million annual gift from Vera Bradley, Inc. (Nasdaq: VRA), and through donations on verabradley.org.
SOURCE Sita Corp