HARBIN, China, Nov. 17 /PRNewswire-Asia-FirstCall/ -- SOKO Fitness & Spa Group, Inc. (OTC Bulletin Board: SOKF) ("SOKO" or the "Company"), a leading operator of fitness center and beauty salons and spas in Northeast China, today announced that it has expanded its full-service spa and fitness platform with the launch of its first non-surgical medical beauty salon, the Harbin Queen Medical Beauty Spa, located in Harbin, China. Revenues from the initial launch of this facility contributed $1.15 million in first quarter of fiscal 2009, which includes a $0.3 million sequential quarter increase compared with revenues generated from the previous facility that existed at that location and did not offer medical procedures.

The medical beauty salon is fully licensed to perform non-surgical medical procedures under SOKO's subsidiary "Queen Beauty Group" operating license issued by Ministry of Health of People's Republic of China ("MOH") in December 2008.

"We are leveraging our successful business model to tap into an important new revenue stream that offers exciting cross selling opportunities across our existing businesses," said Tong Liu, Chief Executive Officer of SOKO. "Progress with our first salon has been encouraging since our initial launch. We plan to utilize this unique offering to expand our enterprise and further build our brand throughout Northeast China.

"We are at the forefront of a growing market opportunity that has significant barriers to entry based on the stringent criteria for obtaining operating licenses for medical salons in China. As one of the few companies that are authorized to provide medical beauty services in Harbin, we believe we have a significant competitive advantage as a pioneer in this industry," Mr. Liu concluded.

SOKO's medical beauty salon services include minimally invasive and non-invasive plastic surgery, skin-filling and wrinkle removal. SOKO is leveraging its cutting-edge medical beauty technology and seasoned clinical experience, combined with Asian techniques that are geographically specific to align climate and culture to provide the most appropriate and safe non-surgical procedures to its customers.

About SOKO Fitness & Spa Group, Inc.

SOKO Fitness & Spa Group, Inc., an OTCBB listed company (SOKF.OB), is a leading operator of fitness centers and beauty salons and spas in Northeast China. The Company provides programs, services, and products uniquely combined with exercise, education, and nutrition to help their members lead a healthy life and achieve their fitness goals. For further information, please go to http://www.sokofitness.com .

To be added to the Company's email distribution for future news releases, please send your request to soko@tpg-ir.com.

Safe Harbor Statement

This press release may contain forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this press release contain forward-looking statements. Statements that are not historical facts, including statements about SOKO's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. SOKO does not undertake any obligation to update any forward- looking statement, except as required under applicable law.

    For more information, please contact:

    The Piacente Group, Inc.
     Investor Relations
     Brandi Floberg
     Tel:   +1-212-481-2050
     Email: soko@tpg-ir.com

    SOKO Fitness & Spa Group, Inc.
     Shawn Qu
     Tel:   +1-908-208-8681
     Email: shawnqu@sokofitness.com

     Judy Jiang
     Tel:   +86-451-8770-2280
     Email: judyjiang@sokofitness.com

SOURCE SOKO Fitness & Spa Group, Inc.

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http://www.sokofitness.com