SOLD OUT! Harry Potter Tickets are Flying Away on Fandango

Advance Ticket Sales for Phoenix are Outpacing Spider-Man 3 and Pirates 3



Jul 10, 2007, 01:00 ET from Fandango

    LOS ANGELES, July 10 /PRNewswire/ -- Fandango, the nation's leading
 moviegoer destination, announced today that hundreds of tonight's midnight
 shows for Harry Potter and the Order of the Phoenix are already sold out.
 The fifth Harry Potter installment is currently selling more tickets than
 Spider-Man 3 and Pirates of the Caribbean: At World's End sold at the same
 point in those films' respective sales cycles. Phoenix is accounting for
 90% of Fandango's weekly ticket sales (as of 2:00 pm PT today).
     (Logo: http://www.newscom.com/cgi-bin/prnh/20061016/LAM046LOGO-b )
     Fandango is currently surveying Order of the Phoenix ticket-buyers
 about the Potter series. The latest results, based on several thousand
 Fandango respondents, are as follows:
     -- 86% like the darker direction in which the Harry Potter series is
        progressing;
     -- 95% are planning to buy or have already pre-purchased a copy of Harry
        Potter and the Deathly Hallows;
     -- 80% said they would buy a ticket to a movie starring Daniel Radcliffe
        where he does not play Potter;
     -- 85% of ticket-buyers say the top reason for buying a Phoenix ticket is
        because they've seen all of the other Harry Potter movies;
     -- 76% of Phoenix ticket-buyers on Fandango are female;
     -- 72% of Phoenix ticket-buyers on Fandango are under the age of 35;
     -- 65% of the ticket-buyers do not have children.
     "Tickets are disappearing at a very fast pace, especially for midweek
 shows," said Ted Hong, Fandango VP of Marketing. "The latest Harry Potter
 is appealing to a wide audience, and looks like another rousing summer
 success, hot on the heels of Transformers, Live Free or Die Hard and
 Ratatouille."
     About Fandango
     One of the Web's top movie and entertainment destinations, Fandango
 sells tickets to more than 15,000 screens. Fandango entertains and informs
 consumers with reviews, commentary and trailers, and offers the ability to
 quickly select a film, plan where and when to see it, and conveniently buy
 tickets in advance. Fandango is available at http://www.fandango.com,
 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com.
     Fandango theater partners include the nation's leading exhibitors: AMC
 Theatres, Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards
 Theatres, Regal Cinemas and United Artists Theatres, as well as American
 Cinematheque, Brenden Theatres, CineArts Theatres, Cinebarre, Cineplex
 Odeon Cinemas, Cobb Theatres, Hollywood Theatres, IMAX, Kerasotes Theatres,
 Majestic Crest Theatre, Premiere Theatres, R/C Theatres, Wehrenberg
 Theatres and Winchester Theatres.
 
 

SOURCE Fandango
    LOS ANGELES, July 10 /PRNewswire/ -- Fandango, the nation's leading
 moviegoer destination, announced today that hundreds of tonight's midnight
 shows for Harry Potter and the Order of the Phoenix are already sold out.
 The fifth Harry Potter installment is currently selling more tickets than
 Spider-Man 3 and Pirates of the Caribbean: At World's End sold at the same
 point in those films' respective sales cycles. Phoenix is accounting for
 90% of Fandango's weekly ticket sales (as of 2:00 pm PT today).
     (Logo: http://www.newscom.com/cgi-bin/prnh/20061016/LAM046LOGO-b )
     Fandango is currently surveying Order of the Phoenix ticket-buyers
 about the Potter series. The latest results, based on several thousand
 Fandango respondents, are as follows:
     -- 86% like the darker direction in which the Harry Potter series is
        progressing;
     -- 95% are planning to buy or have already pre-purchased a copy of Harry
        Potter and the Deathly Hallows;
     -- 80% said they would buy a ticket to a movie starring Daniel Radcliffe
        where he does not play Potter;
     -- 85% of ticket-buyers say the top reason for buying a Phoenix ticket is
        because they've seen all of the other Harry Potter movies;
     -- 76% of Phoenix ticket-buyers on Fandango are female;
     -- 72% of Phoenix ticket-buyers on Fandango are under the age of 35;
     -- 65% of the ticket-buyers do not have children.
     "Tickets are disappearing at a very fast pace, especially for midweek
 shows," said Ted Hong, Fandango VP of Marketing. "The latest Harry Potter
 is appealing to a wide audience, and looks like another rousing summer
 success, hot on the heels of Transformers, Live Free or Die Hard and
 Ratatouille."
     About Fandango
     One of the Web's top movie and entertainment destinations, Fandango
 sells tickets to more than 15,000 screens. Fandango entertains and informs
 consumers with reviews, commentary and trailers, and offers the ability to
 quickly select a film, plan where and when to see it, and conveniently buy
 tickets in advance. Fandango is available at http://www.fandango.com,
 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com.
     Fandango theater partners include the nation's leading exhibitors: AMC
 Theatres, Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards
 Theatres, Regal Cinemas and United Artists Theatres, as well as American
 Cinematheque, Brenden Theatres, CineArts Theatres, Cinebarre, Cineplex
 Odeon Cinemas, Cobb Theatres, Hollywood Theatres, IMAX, Kerasotes Theatres,
 Majestic Crest Theatre, Premiere Theatres, R/C Theatres, Wehrenberg
 Theatres and Winchester Theatres.
 
 SOURCE Fandango