Soma Intimates Joins the Battle Against Ovarian Cancer Soma Intimates Teams up with QVC(R) Presents Super Saturday Live Benefiting

the Ovarian Cancer Research Fund



    FT. MYERS, Fla., July 24 /PRNewswire-FirstCall/ -- Soma Intimates is
 passionate about helping women look and feel their best. On Saturday, July
 26th Soma Intimates is scheduled to appear during the QVC Presents Super
 Saturday Live broadcast beginning at 2 PM (ET). QVC shoppers will have the
 opportunity to purchase Soma styles, including the Asana Crop Yoga Pant and
 Seam Free Fabulous Cami, at HALF Soma Intimates' suggested retail price
 with net proceeds benefiting the Ovarian Cancer Research Fund (OCRF).
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080724/CLTH018 )
 
     "As a gold level donor to QVC Presents Super Saturday Live, Soma is
 committed to supporting causes that impact the lives of our customers, and
 the lives of all women," states Terri Fisher, senior vice president, GMM
 for Soma Intimates. "We are thrilled to be joining forces with QVC and OCRF
 to help make a difference in the fight against ovarian cancer."
 
     "We're excited that Soma Intimates is joining QVC Presents Super
 Saturday Live this year," said Denise Wine, director of event and
 partnership marketing for QVC. "Offering our viewers products from such a
 well-respected brand while supporting OCRF is a win-win opportunity all
 around."
 
     Soma Intimates will be available through QVC at 800.345.1515 or by
 visiting www.QVC.com while supplies last. For more information about Soma
 Intimates, please contact Jessica Wells at 239.274.4798 or
 jessica.wells@soma.com.
 
     About Soma Intimates
 
     Soma Intimates launched in 2004 with a simple mission -- to provide
 women with stylish, comfortable and above all perfect fitting intimate
 apparel, sleep wear, lounge wear, and active wear, designed to suit every
 body and every lifestyle. Due to overwhelming consumer response, Soma
 Intimates has quickly evolved into 71 stores nationwide. For more
 information about Soma Intimates, please visit soma.com. Soma Intimates is
 a division of Chico's FAS, Inc. (NYSE:   CHS).
 
     About QVC
 
     QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation
 attributed to the Liberty Interactive Group (Nasdaq:   LINTA), is one of the
 largest multimedia retailers in the world, with annual revenue of more than
 $7 billion. QVC is committed to providing its customers with thousands of
 the most innovative and contemporary beauty, fashion, jewelry and home
 products. Its programming is distributed to more than 166 million homes
 worldwide. The company's Web site, QVC.com, is ranked among the top general
 merchant Internet sites. With subsidiaries in the United Kingdom, Germany
 and Japan, West Chester, Pa.-based QVC has shipped more than a billion
 packages in its 22-year history.
 
     About The Ovarian Cancer Research Fund
 
     The Ovarian Cancer Research Fund (OCRF) is a not-for-profit
 organization devoted to the formulation of early diagnostic treatment
 programs and research towards the ultimate conquest of ovarian cancer. As
 OCRF strives to find an early diagnostic tool and a cure, it also seeks to
 support patients and their loved ones in understanding this disease and its
 treatment as well as to provide outreach programs and raise public
 awareness.
 
     Ovarian cancer is the leading cause of death from gynecologic cancers
 in the United States. The American Cancer Society estimates that 21,650
 women will be diagnosed with ovarian cancer in 2008 in the U.S. and about
 15,520 women will die of the disease. Ovarian cancer is an insidious
 disease that often strikes without warning and without cause. Currently
 there is no effective screening test for ovarian cancer. As a result, just
 half of all patients are alive and disease free five years after diagnosis.
 However, if detected and treated early, the five-year survival rate is 92%.
 
     Every day OCRF makes a difference in thousands of women's lives and the
 lives of their families. Since 1998, OCRF has awarded over $23 million in
 grants to 128 exceptional researchers at 40 leading medical centers across
 the country. Using the latest technologies, these investigators are
 breaking new ground though the discoveries of new treatment modalities,
 genetic markers, and diagnostic tools. With each new research grant
 awarded, bold steps are being taken toward finding a cure. For more
 information or to join OCRF in its fight, please visit www.ocrf.org .
 
 
 

SOURCE Soma Intimates

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