Soma Intimates Presents the World's Largest PJ Party!

FT. MYERS, Fla., Nov. 19 /PRNewswire/ -- Soma Intimates is now giving women an excuse to work and play in their PJs all day! In celebration of the comfort and joy of the holiday season, Soma Intimates presents the "World's Largest PJ Party". This unique event includes a worldwide interactive Facebook party centered around the launch of Soma's new and exclusive Personality PJs(TM), a national in-boutique VIP event, a "Personality PJ(TM) Dream Vacation" sweepstakes, and a collection of comfortable and luxurious pajamas designed to suit the many personalities on your holiday shopping list.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091119/CL14125 )

On December 4, 2009, Soma will host a four-hour Facebook party where fans can celebrate and share their thoughts about their favorite PJs, movies, stories and recipes, as well as participate in personality quizzes and surveys and chat with Soma Intimates style experts. Shoppers can join the party by becoming a fan at www.Facebook.com/SomaIntimates. In addition, Soma Intimates will host an in-boutique VIP event December 3, 2009, through December 6, 2009, where attendees can receive special promotions and offers and complete a Personality PJ quiz to discover which PJ is a perfect fit for their personalities!

To kick-off the celebration, shoppers can enter a "Personality PJ(TM) Dream Vacation" sweepstakes, where one winner will experience any city in the world that fits his or her personality. Entries will be received from November 16, 2009, through December 20, 2009, at any Soma Intimates boutique or at Soma.com.

Soma's new Personality PJs(TM) are the perfect gift to give -- and receive! Women can look stylish and chic as they avoid sale frenzies and shop comfortably from home for the special ladies in their life -- including themselves! The Domestic Diva will indulge in coziness as she plans her holiday in Scotties, Painterly Plaid and Morning Joe print PJs. The Fashionista can stay up to date on the latest trends in the High Heel Shoe and Olive print PJs. The Romantic will love the Chandelier and Star print PJs -- a perfect match for an incurable romantic and sure to be a new sentimental favorite! The Solid Citizen would agree that these Rich Solid Red, Charcoal Heather and Black PJs offer soft, supremely comfortable fabric and superb quality -- just as reliable as she is! And The Sophisticate will forever look and feel beautiful in the soft, timeless and classic Ornamental Floral print PJs.

About Soma Intimates:

Soma is a unique boutique dedicated to serving the modern, confident woman, providing trend-right, innovative intimate and lifestyle apparel. It offers designer quality and superior fit at affordable prices, enhanced by luxurious fabrics, superb customer service, and delightful Soma touches. We strive to make women look and feel wonderful. Soma Intimates currently operates 69 boutiques, and conducts clearance sales though one outlet and select Chico's (NYSE: CHS) stores. Soma publishes its own catalog and includes inserts in selected Chico's catalog editions. Women can also shop Soma Intimates at www.Soma.com.

SOURCE Soma Intimates



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