BUENOS AIRES, Argentina, Dec. 16 /PRNewswire/ -- Sonico (www.sonico.com),
the Latin American social network that organizes people's lives online,
announced that DN Capital and other major national and international investors
have provided an additional $1.7 million to the $4.3 million raised during
last year's round of financing.
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"This influx of capital will help us boost our office in Brazil and grow
our social communications platform, allowing us to incorporate key
improvements for our users. We will also continue to focus on developing
strategic alliances and attracting the best talent in the industry," said
Rodrigo Teijeiro, CEO and Founder of Sonico.
Sonico welcomed a group of top local and international industry executives
to its ranks this year, including Alexandre de Freitas, who joined the company
as Country Manager of Sonico Brazil in October, and Angel Gambino, who joined
the team a month ago as Vice President of Business Development.
Sonico has been a part of the social network boom this year, experiencing
steady growth in its user numbers (more than 43 million by late December). The
company has joined the OpenSocial platform (a Google and Yahoo-led initiative,
among others, to develop and share social applications); launched Public
Pages, which allows companies, brands, politicians and celebrities to join the
online conversations and interact directly with users; and, in November,
opened an office in Sao Paulo, Brazil, a market where it already has more than
9 million registered users.
From an institutional perspective, many Sonico executives actively
participated in business, technology and social media events and lectures this
year, including: the World Economic Forum, in Davos, Switzerland, and its
Latin American counterpart, held in Rio de Janeiro, Brazil; the MIT Sloan
Latin Conference, in Massachusetts, U.S.; La Red Innova, in Madrid, Spain, and
the Social Media Forum in Santa Clara, California, U.S. Sonico was also
recognized by the Great Place to Work Institute, which placed it 19th in its
ranking of the best places to work in Argentina. In addition, BusinessWeek
magazine's list of the best technology start-ups ranked Sonico as one of the
top 5 global companies with the greatest global reach potential.
"It's been a busy and very rewarding year. In 2010, our efforts will
concentrate on further developing the 'organize your life online' concept,
which allows users to have a personal profile, a professional profile and a
public profile, all of them managed from a single account," added Teijeiro.
Founded in July 2007, Sonico is the social network of Latin America that
organizes people's lives online. Developed with a strong emphasis on user
legitimacy, privacy and personalization, it has been widely adopted across
Latin America. This social communication platform has over 43 million
registered users and allows individuals, organizations and brands to interact
in a useful and entertaining way. Located in Buenos Aires and Sao Paulo, with
a team of over 80 people, Sonico was elected by BusinessWeek as the 5th tech
startup with the highest global growth potential. Sonico closed its first
round of capitalization of USD 4.3 million in May 2008, with an extension of
USD 1.7 million in December 2009.
For more information please access http://corporate.sonico.com