Sony Computer Entertainment America Announces Availability of New 80GB PLAYSTATION(R)3 (PS3(TM))

Million-Selling Online Racing Game MotorStorm(TM) Packed In With New

System; Sales of Existing 60GB PS3 Continue to Surge

Aug 06, 2007, 01:00 ET from Sony Computer Entertainment America

    FOSTER CITY, Calif., Aug. 6 /PRNewswire/ -- Sony Computer Entertainment
 America Inc. (SCEA) today announced the availability of a new 80GB
 PLAYSTATION(R)3 (PS3(TM)) at online and brick-and-mortar retailers in the
 United States and Canada. The system, available immediately for a suggested
 retailer price of $599US/$659 CND, comes with the hit online-enabled
 off-road racing game MotorStorm(TM) packed in the box.
     Featuring an expanded hard disk drive, the new 80GB PS3 is designed to
 appeal to the online gaming and entertainment enthusiast, providing ample
 storage space to download more games and other entertainment content from
 PLAYSTATION(R)Network. There are currently more than 60 playable games and
 game-related downloads available through PLAYSTATION(R)Store, with expanded
 entertainment content coming soon. The new model features the
 million-selling game MotorStorm in the box, allowing up to 12 players to
 play online at one time, hitting the dirt in this visually-arresting,
 fast-paced racing title.
     "The 80GB PS3 offers expanded options in the PS3 family of products for
 those who want to enjoy more downloadable content," said Peter Dille,
 senior vice president of marketing, SCEA. "The new model will provide ample
 storage space to meet the appetites of those who wish to download content
 today, and for many more years to come. With the expanded disk capacity and
 dynamic system upgrades, we have effectively created a system that is
 'future-proof', providing consumers an exceptional entertainment value that
 will stand the test of time."
     The 80GB model joins the existing 60GB PS3 that has been available at
 retail since launch last November. The 60GB PS3 is currently enjoying a
 surge in sales following a price reduction in the US and Canada on July 9
 of $100 to $499/$549 CND. Since that date, unit sales at the company's top
 five retailers have jumped 113% when compared to the average sales of four
 weeks prior to the price drop. SCEA will continue to sell the 60GB in the
 US and Canada at the new, reduced price until current inventory is
 depleted, which is predicted to be this fall based on current consumer
     Throughout the holidays and this fiscal year, more than 120 new first
 and third-party software titles will be available for North American PS3
 users to enjoy, in addition to the more than 40 software titles currently
 available. Key upcoming first-party titles include Folklore(TM), Heavenly
 Sword(TM), LAIR, NBA '08, Ratchet & Clank(R) Future: Tools of
 Destruction(TM), SingStar(TM), SOCOM: U.S. Navy SEALs Confrontation, THE
 EYE OF JUDGMENT(TM), Uncharted: Drake's Fortune, PAIN, and Warhawk(TM).
     Both the 80GB and 60GB PS3 models come standard with Cell Broadband
 Engine(TM) (Cell/B.E.), built-in hard disk drive, 1080p high-definition
 output, Wi-Fi connectivity, SIXAXIS(TM) wireless controller and Blu-ray
 Disc(TM) player. According to Nielsen VideoScan, there are currently more
 than 270 high-definition Blu-ray Disc(TM) movies available at retail,
 including the recently released "300," "Shooter," and "Ghost Rider."
     About Sony Computer Entertainment America Inc.
     Sony Computer Entertainment America Inc. continues to redefine the
 entertainment lifestyle with its PlayStation(R) brand, including the
 PlayStation(R)2 (PS2(TM)) computer entertainment system, the PSP(R)
 (PlayStation(R)Portable) entertainment system, the ground-breaking
 PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and its online and
 network services PLAYSTATION(R)Network and PLAYSTATION(R)Store.
     Recognized as the undisputed industry leader, Sony Computer
 Entertainment America Inc. markets the PlayStation family of products and
 develops, publishes, markets and distributes software for PS2, PSP, PS3 and
 PLAYSTATION Network for the North American market. Based in Foster City,
 Calif. Sony Computer Entertainment America Inc. serves as headquarters for
 all North American operations and is a wholly owned subsidiary of Sony
 Computer Entertainment Inc.
     Visit us on the Web at
     "PlayStation", "PLAYSTATION", "PSP," and "PS one" are registered
 trademarks and "PS3", "Cell Broadband Engine", "SIXAXIS" and "UMD" are
 trademarks of Sony Computer Entertainment Inc. Video output in HD requires
 cables and an HD-compatible display, both sold separately. Wi-Fi
 connectivity requires broadband internet service for online play. This
 product has limited backward compatibility with PlayStation(R) and
 PlayStation(R)2 format software. Many PlayStation(R)2 format software
 titles operate, but full compatibility is not guaranteed. Updating the
 system software may improve compatibility. Visit for system software updates.

SOURCE Sony Computer Entertainment America